Value Design and JCB Launch Exciting Second Phase of Thai Store Campaign

Value Design, a subsidiary under Peikuraud Holdings listed on the Tokyo Growth Market (TSE: 4015), has partnered with JCB to initiate the second phase of their store visitation campaign in Thailand. This endeavor will run from October 1, 2025, to December 31, 2025, under the campaign titled "JCB heal jai."

With its headquarters in central Tokyo, Value Design operates globally, offering unique cashless service solutions such as the "Value Card," which can be issued to over 120,000 retail and dining establishments. Expanding its footprint beyond Japan, their services are also available in India and Thailand, facilitating greater consumer reach for businesses.

Campaign Goals and Structure

The latest phase of the JCB heal jai campaign aims to attract customers to the stores utilizing Value Design's services and promote the usage of JCB cards in Thailand. Throughout the campaign, customers who meet specific criteria while making purchases using their JCB cards will receive digital coupons redeemable for products from select brands.

Following the first phase which ran from April to September 2025, the second phase has introduced popular brands such as the donut chain Krispy Kreme, as well as new additions like the beverage shop GAGA and the french fries specialist Potato Corner. This enhancement allows customers to enjoy more rewards during their shopping experience.

Campaign Details

Duration: October 1, 2025 – December 31, 2025
Conditions for Participation:
During the campaign, customers who make purchases at specified brands can receive digital coupons that can be exchanged for products. The participating brands include:

- Krispy Kreme: With 50 outlets across Thailand, this donut specialist offers a delightful range of flavors.
- GAGA: This beverage shop has 68 outlets, offering milk teas and other refreshing drinks.
- Potato Corner: A popular choice with over 120 locations specializing in fries and snacks.

Special Offers:

- For Krispy Kreme: Customers purchasing four donuts (totaling at least 116 Baht) can obtain a digital coupon for four Original Glazed donuts (worth 116 Baht) in return.
- For GAGA: Customers spending over 100 Baht on drinks will receive a digital coupon for either a GAGA Overload (Medium size, worth 100 Baht) or a GAGA Milk Tea Rock Salt Mousse (Medium size, worth 100 Baht).
- For Potato Corner: Customers buying a Mega-size French fries or Jumbo size Chicken Pop (worth 89 Baht) will be eligible for a coupon redeemable for the same item.

Eligible Payment Method: Customers must use JCB-branded credit cards issued in Thailand to qualify for the coupons.

Please note that coupon availability may be limited and may end without notice upon reaching the maximum allocation. For more information, visit the official website (in Thai): JCB Heal Jai Campaign.

Conclusion

Value Design continues to bridge the gap between consumers and businesses, collaborating closely with affiliated stores and companies. Their aim is to create new business opportunities, broaden sales channels, and increase usage frequency, ultimately enriching consumer lives with their innovative cashless services.

About JCB

Founded in January 1961, JCB is a leading payment brand headquartered in Aoyama, Tokyo, specializing in credit card operations and various related services. Further details can be found on their website: JCB Official Site.

About Value Design

Established in July 2006, Value Design operates from its headquarters in Tokyo, focusing on cashless payment solutions combined with marketing services. Their offerings include cloud-based electronic money issuance, proprietary apps, and digital marketing tools that enhance customer engagement and streamline payment processes. More information can be found on their website: Value Design Official Site.