#Japan #Kyoto #ELternal #Ninna-ji #Autumn Goshuin

Autumn Limited Edition Goshuin 'Jyuugoya - Autumn Ninna-ji'

Starting from October 1, 2025, Ninna-ji Temple, a UNESCO World Heritage site in Kyoto, will begin offering a limited edition autumn goshuin titled 'Jyuugoya - Autumn Ninna-ji'. This initiative, produced by ELternal, a consulting venture from Waseda University, aims to enhance fandom for temples and shrines through carefully crafted goshuin while showcasing the allure of traditional Japanese culture.

The design of the autumn goshuin exquisitely captures the enchanting scene of the traditional 'Jyuugoya' festival, featuring the five-story pagoda that has stood the test of time. Surrounded by the blooms of autumn flowers such as bellflowers, chrysanthemums, and vibrant maple leaves, the atmosphere is enriched by the golden glow of the full moon. The artistic portrayal is further brought to life by the adorable rabbits that embellish the moon, inviting us into age-old tales told under the night sky.



This exquisite piece serves as a visual representation not just of nature’s beauty, but of Ninna-ji’s historical significance, with the pagoda standing majestically against the backdrop of the moonlit sky. As a symbol of autumn, the colorful flowers at the foreground blossom brilliantly, embodying the freshness of the seasonal breeze present within the temple grounds.

Details about the Offering

• - Date: From October 1, 2025, until supplies last.
• - Location: Ninna-ji Temple, 33 Omuro Ouchi, Ukyo Ward, Kyoto City, Kyoto Prefecture.

About Ninna-ji Temple

Founded in 888 AD, Ninna-ji is the head temple of the Omuro sect of Shingon Buddhism and showcases architectural wonders from the Edo period, including the five-story pagoda and Nio gate. The Omuro cherry blossoms, which bloom in mid-April, are planted in the same period, allowing visitors to enjoy the stunning sights reminiscent of ancient times. In 1994, it was inscribed as a UNESCO World Heritage site, attracting many tourists eager to explore its rich heritage.

For further information, you can visit Ninna-ji's official homepage.

Ninna-ji's Official Instagram

Stay updated with limited edition goshuin and other exclusive information about historical structures and events on Ninna-ji's Instagram.

About ELternal

Company Name: ELternal Inc.
Location: 9F Sumitomo Realty & Development Yaesu Building, 2-14-1 Hatchobori, Chuo-ku, Tokyo.
Founded in July 2020, ELternal is dedicated to solving social issues through four main business domains: tourism development consulting, local revitalization consulting, temple and shrine consulting, and next-generation perpetual memorial services, all with the mission of 'Creating Inspiration in Japan'. More details can be found on ELternal's website.

CEO Profile

CEO: Takayasu Kokubo
Graduate of Waseda University School of Business Management (MBA), consultant in tourism resource development and temple/shrine consultation. After winning a business plan contest during graduate studies, he co-founded ELternal. His expertise lies in marketing strategies and practical promotional campaigns, particularly in tourism resource development revolving around temples and shrines. A notable project is the revival of the traditional New Year shrine visit at the Saitama Yakuyoke Kaiun Daishi, which increased visitors from 1,000 to 700,000 within just seven years. Currently, he manages large-scale consulting projects for several world heritage temples, establishing himself as a leading consultant in the field.