Culligan Introduces ZeroWater Technology
Culligan International, a global leader in water transformation, has officially launched its new line of water filtration systems featuring ZeroWater Technology. This exciting new line includes pitchers and dispensers designed to bring superior filtration to consumers who seek cleaner, safer, and better-tasting water. What sets this new product apart is its ability to filter five times more contaminants compared to existing leading products in the market. This includes harmful substances like lead, pharmaceuticals, and forever chemicals (PFAS).
The innovative Culligan with ZeroWater Technology employs a proprietary five-stage advanced filtration system. This process guarantees that 99.9% of total dissolved solids (TDS) are removed from the water, offering peace of mind to consumers concerned about water quality. An industry-first feature of these products is the integrated total dissolved solids (TDS) meter that provides live readings, assuring users of the system’s efficiency and effectiveness in real-time. When the meter, which is cleverly nested in the pitcher, reads zero parts per million (ppm), consumers can be assured that the TDS has been effectively filtered from their drinking water.
Kathy Chi Thurber, global president of consumer products at Culligan International, emphasized the importance of empowering consumers with knowledge about their water quality. Many people remain unaware of the contaminants present in their household water and how easy it is to control the quality with solutions readily available on the market. She stated, "We want people everywhere to feel empowered to understand what's in their water, and to know Culligan is their trusted water partner."
A Blend of Design and Functionality
Apart from its advanced filtration capabilities, the new Culligan pitcher and dispenser line boasts a reimagined design that balances aesthetics with functionality. Recognizing the importance of an appealing product, Culligan has optimized the design for everyday usage. The new models include an ergonomic handle for a more comfortable grip, a shape engineered to snugly fit into any refrigerator, a fully sealed lid to prevent spills, and a new spout designed to provide a drip-free pouring experience.
Moreover, the filter design has also received a makeover. Featuring a drop-in installation mechanism, it enhances user experience significantly. Additionally, the filter life has been extended by 33%, reducing the frequency of replacements and leading to greater efficacy. To ensure users remain informed about the filter's condition, a built-in LED light alerts when the filter needs changing.
To validate the quality of its filtration, the Culligan with ZeroWater Technology line has received certification from the International Association of Plumbing and Mechanical Officials (IAPMO), a globally recognized entity that emphasizes public health and safety.
Availability and Pricing
The Culligan with ZeroWater Technology pitchers and dispensers are now available in various capacities to suit different consumer needs. Sizes include a 7-cup pitcher priced at $24.99, a 10-cup model for $34.99, a larger 22-cup option at $36.99, and an extensive 32-cup variant for $44.99. Consumers can purchase these innovative products at shop.culligan.com, Amazon, Walmart, and various national retailers.
A Commitment to Sustainability
Culligan is dedicated to not only providing cleaner water but also reducing reliance on single-use plastics. With a legacy dating back to 1936, Culligan has built a reputation as one of the most trusted brands in water solutions worldwide. In 2023, the company reported an impressive revenue of $3.1 billion and a commitment to sustainability through its solutions, that have saved approximately 40 billion single-use plastic bottles, reducing around 600 million kilograms of plastic and avoiding more than 5 billion kilograms of CO₂ emissions. As a company operating in over 90 countries with more than 18 million active installations, Culligan’s mission is clear – to provide better water to consumers in various settings, whether at home, at work, or on-the-go. For further details, visit
Culligan's official website or follow them on social media at @HeyCulligan.