Huge and Hero Digital Join Forces to Create Leading Experience Design Firm
In a major development in the digital transformation landscape, Huge, a prominent experience design and technology firm, has announced its acquisition by AEA Investors. This strategic move involves Huge joining forces with Hero Digital, AEA's existing portfolio company. The merger reflects a significant drive to blend their respective strengths and offerings into one of the leading independent experience transformation companies globally.
Founded in 1999, Huge has built a distinguished reputation for delivering engaging digital products and experiences for renowned clients including Google, Nike, and McDonalds, among others. The collaboration with Hero Digital, another client-focused enterprise, aims to enhance the delivery of innovative and data-driven experience design solutions. This merger not only reflects a shared vision but also reveals the potential for combined creativity and talent, particularly in a market increasingly reliant on intelligent experiences.
Lisa De Bonis, CEO of Huge, emphasized the significance of this partnership in her statement, indicating that as demand for sophisticated experiences continues to grow, the union with Hero Digital is poised to meet and exceed client expectations. She stated, "This partnership comes at a critical time in the industry, as demand for intelligent experiences that combine innovation with real, measurable impact is increasing."
Hero Digital's CEO, Jay Dettling, echoed this sentiment, stating, "This strategic combination represents a transformative moment for Hero Digital, Huge, and our valued clients. Together, we will leverage our collective creativity and talent to continue providing best-in-class experiences, marketing, and commerce solutions."
The merger creates a company positioned to serve a broader array of industries, tapping into a wider spectrum of capabilities that strengthen their service offerings. Jim Coleman, Operating Partner at AEA, who will chair the combined entity, remarked on Huge’s long-standing strength in delivering effective digital solutions. He is optimistic about this merger as it aims to enhance growth for clients in a data-driven marketplace.
Furthermore, Philippe Krakowsky, CEO of Interpublic Group, expressed his enthusiasm for Huge moving forward under this new ownership structure, reinforcing the company’s legacy in digital innovation. The financial side of the transaction saw Houlihan Lokey and Morgan Stanley advising Huge and IPG, with legal representation from Willkie Farr & Gallagher LLP.
Huge and Hero Digital's focus on creating sustainable, intelligent experiences positions them well in the ever-evolving digital landscape. As they prepare for the next phase of their growth, their commitment to transforming client interactions stands out as a beacon for future initiatives and developments in customer experience.
Both companies bring unique strengths to the merger: Huge excels in experience design while Hero Digital offers robust digital marketing capabilities. Their combined forces are expected to unlock new opportunities for growth and development as they look to redefine customer experiences across multiple sectors, further enhancing their global footprint.
The newly formed company will benefit from AEA Investors' extensive experience and resources, which are vital in supporting innovative companies in scaling their operations. With this acquisition, Huge and Hero Digital aim to push the boundaries of digital transformation, setting a new standard in the industry.
Founded in 1999, Huge has built a distinguished reputation for delivering engaging digital products and experiences for renowned clients including Google, Nike, and McDonalds, among others. The collaboration with Hero Digital, another client-focused enterprise, aims to enhance the delivery of innovative and data-driven experience design solutions. This merger not only reflects a shared vision but also reveals the potential for combined creativity and talent, particularly in a market increasingly reliant on intelligent experiences.
Lisa De Bonis, CEO of Huge, emphasized the significance of this partnership in her statement, indicating that as demand for sophisticated experiences continues to grow, the union with Hero Digital is poised to meet and exceed client expectations. She stated, "This partnership comes at a critical time in the industry, as demand for intelligent experiences that combine innovation with real, measurable impact is increasing."
Hero Digital's CEO, Jay Dettling, echoed this sentiment, stating, "This strategic combination represents a transformative moment for Hero Digital, Huge, and our valued clients. Together, we will leverage our collective creativity and talent to continue providing best-in-class experiences, marketing, and commerce solutions."
The merger creates a company positioned to serve a broader array of industries, tapping into a wider spectrum of capabilities that strengthen their service offerings. Jim Coleman, Operating Partner at AEA, who will chair the combined entity, remarked on Huge’s long-standing strength in delivering effective digital solutions. He is optimistic about this merger as it aims to enhance growth for clients in a data-driven marketplace.
Furthermore, Philippe Krakowsky, CEO of Interpublic Group, expressed his enthusiasm for Huge moving forward under this new ownership structure, reinforcing the company’s legacy in digital innovation. The financial side of the transaction saw Houlihan Lokey and Morgan Stanley advising Huge and IPG, with legal representation from Willkie Farr & Gallagher LLP.
Huge and Hero Digital's focus on creating sustainable, intelligent experiences positions them well in the ever-evolving digital landscape. As they prepare for the next phase of their growth, their commitment to transforming client interactions stands out as a beacon for future initiatives and developments in customer experience.
Both companies bring unique strengths to the merger: Huge excels in experience design while Hero Digital offers robust digital marketing capabilities. Their combined forces are expected to unlock new opportunities for growth and development as they look to redefine customer experiences across multiple sectors, further enhancing their global footprint.
The newly formed company will benefit from AEA Investors' extensive experience and resources, which are vital in supporting innovative companies in scaling their operations. With this acquisition, Huge and Hero Digital aim to push the boundaries of digital transformation, setting a new standard in the industry.
Topics Business Technology）
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