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Avex and Shopify Launch "Outgrown the Homegrown"

In the ever-evolving world of eCommerce, the functionality of business platforms can make or break a company. Avex, a leading player in digital commerce solutions, recently partnered with Shopify to introduce a transformative framework known as "Outgrown the Homegrown." This initiative is tailored specifically for enterprise merchants who find themselves hindered by outdated legacy technologies that once delivered a competitive edge but have now become cumbersome liabilities.

The Challenge of Legacy Systems

As companies expand, many have relied on custom commerce stacks to enhance their capabilities. However, these systems, high in maintenance costs and lacking flexibility, have started to weigh down businesses like anchors, rendering them less responsive to the speed required in today’s marketplace. CEO John Surdakowski from Avex states, "eCommerce leaders are under pressure to do more with less and to move faster than ever," indicating a critical need for modernization. As such, ``Outgrown the Homegrown" offers a structured pathway for enterprises to break free from these constraints.

A Multi-Phased Framework

The beauty of the "Outgrown the Homegrown" framework lies in its systematic approach to replatforming. Moving beyond the traditional "lift-and-shift" migrations that often leave businesses in a state of uncertainty, this program provides clarity and a structured pathway to success.

The framework is built around three core principles:
1. Cancel the Noise: Identify and eliminate resource drains that accumulate from maintaining legacy systems, thus freeing up teams to focus on growth and innovation.
2. Follow the Signal: Utilize a proven migration pathway, drawing insights from successful transitions undertaken by brands such as quip and Tru Earth.
3. Retire the Stack: Transition away from fragile technologies to a robust platform that offers scalability, integration, and unification of disparate business processes.

Success Story: quip's Replatforming Journey

One compelling example of this framework in action is seen with quip, a brand previously ensnared in a brittle, expensive operational system. Avex facilitated a secure migration to Shopify, transforming their business infrastructure in under four months. The results were impressive: quip experienced a reduction in overall costs by up to 36%, significantly accelerated their time-to-value by up to 37%, and gained access to over 10,000 integrations and applications.

Meredith Glansberg, CEO at quip, expressed their satisfaction with the transition, highlighting the enhanced user experiences as a direct result of their migration. "Partnering with Avex gave us the ability to move more quickly and nimbly, and to take full advantage of Shopify's ecosystem to grow our business," she stated.

The Risk of Inaction

In the competitive landscape of enterprise commerce, the consequences of sticking with outdated systems are dire. Each quarter spent maintaining a legacy stack not only incurs additional costs but also leads to escalating resource depletion and widening competition gaps. Avex's "Outgrown the Homegrown" program flips this narrative by turning potential risks into opportunities for action and growth. With diagnostic audits and expert advice, businesses gain the tools needed to enhance agility and effectiveness while leveraging Shopify's robust features.

According to John Surdakowski, averting the trap of a fragile tech ecosystem is essential for enterprises aiming to thrive. If your organization is considering a shift to Shopify, exploring this exciting new framework is a wise step towards securing your market position.

To learn more about how to refresh your eCommerce strategy with Avex and Shopify, reach out today via Avex's contact page.

About Avex

Avex is a foremost partner in the eCommerce space, dedicated to enabling industry-leading brands to consolidate Direct-to-Consumer (DTC), B2B, and in-store sales into a streamlined ecosystem. Avex excels in migrations, improving customer experience, and enhancing conversion rates, ensuring eCommerce solutions that scale with business needs.

About Shopify

As the premier commerce platform for businesses poised for growth, Shopify supports some of the most innovative companies worldwide, including Brooklinen and Heinz. They provide a comprehensive solution for managing online and retail sales, ensuring easy scaling and management for their users.