#USA #Chicago #Grass-Fed Beef #Packaging Design #PRE Brands

Pre® Brands Reimagines Beef Packaging

In a bold move that reinforces its commitment to premium quality, Pre® Brands has unveiled a refreshed packaging design for its renowned line of grass-fed and grass-finished beef products. This new look is aimed at enhancing consumer awareness of the nutritional benefits of beef while ensuring that the brand's slogan, 'Beef Done Differently,' is clearly communicated to shoppers.

Launched on January 27, 2026, the updated retail packaging now features a striking clean design that highlights protein content front and center. According to Nicole Schumacher, Chief Marketing Officer at Pre Brands, this redesign is not just about aesthetics but also about delivering transparency and value, which are increasingly important to today's conscious consumers. "Shoppers are increasingly thoughtful about how and where they spend their food dollars, and protein plays a central role in their purchasing decisions," she explains.

The new packaging incorporates several key features that underscore Pre's commitment to quality and transparency:

• - ### Protein Visibility

Each package showcases the grams of protein per serving prominently, ensuring that consumers can easily identify the nutritional value of their purchase at a glance.

• - ### Enhanced Design Clarity

The packaging adopts a refined structure made from a clean, white chipboard base paired with a clear 360° viewing window. This design allows customers to see the marbling and color of the beef, highlighting its freshness and quality while reinforcing consumer trust.

• - ### Engaging Visuals

The exterior of the packaging diverges from clichéd imagery, instead opting for pastoral scenes that reflect sustainability and open pastures.

• - ### Color Coordination

Subtle color-coded flaps have been incorporated for quick SKU recognition, ensuring a cohesive brand identity while allowing shoppers to identify products swiftly.

Beyond purely aesthetic improvements, the new packaging has been engineered for better recyclability, aligning with Pre's commitment to sustainability and responsible sourcing. All beef products are sourced from cattle raised in New Zealand and Australia, where the strictest farming standards help develop superior flavor. These cattle graze on nutrient-rich grasses, allowing Pre's products to be 62% leaner and 37% lower in calories compared to USDA Choice beef options.

The nutritional benefits of Pre® beef are impressive, with options offering up to 31g of protein, omega-3 fatty acids, and a host of essential vitamins and minerals per serving. "At its core, this packaging elevates beef's role in today's diets," Schumacher adds.

Pre Brands has established itself as the nation’s leading healthier steak alternative, boasting a diverse selection that includes Ribeye, Filet Mignon, New York Strip, and various ground beef options. All products are designed to cater to health-conscious consumers, with offerings that are hormone-free, non-GMO, and certified for various dietary regimes such as Paleo and Keto.

As consumers are increasingly turning towards high-quality, nutritious food, Pre® aims to meet this demand not just through superior products but also through bold, transparent packaging that communicates their unique values. The revamped packaging is now available in grocery stores and club retailers nationwide as well as through online platforms like Instacart.

For further details, visit EatPre.com and follow Pre® on social media.

In Conclusion

While the landscape of the food industry continues to evolve, Pre® Brands remains at the forefront, consistently innovating to meet the needs of today's health-conscious consumer. With a focus on premium quality and clear communication through its new packaging, Pre® is set to redefine the beef category in retail.