#United States #Utah #Salt Lake City #Winder Farms #chocolate milk

Winder Farms Unveils New Chocolate Milk

Winder Farms has announced the launch of a new chocolate milk product that aims to bring back the rich, fuller flavor fans remember from earlier times. This exciting development comes shortly after the company was reacquired by the Winder family. Under the leadership of James Winder, the brand seeks to honor its roots and cater to the tastes of customers who have cherished its products over the years.

James Winder, the Chairman and CEO, stated, "We want to focus on products that made Winder the premier brand in the first place. It's essential that we get these products right for our loyal customers." This sentiment underscores the company’s commitment to authenticity and quality as it forges ahead post-acquisition.

Winder Farms is revitalizing its product lineup while simultaneously aiming to reconnect with its former customers, many of whom previously enjoyed home delivery services. The company is investing in a more robust online presence and establishing new retail partnerships to enhance accessibility to its products.

The newly launched chocolate milk, made with whole milk, is already available through Instacart and at various retail stores throughout Utah, including Smith's and Associated Food Stores. Customers are encouraged to act quickly, as the new chocolate milk product is expected to sell out rapidly. To ensure the product’s availability, shoppers are advised to inquire with store dairy managers if they do not find it on the shelves.

Catering to growing consumer preferences for whole milk products, the chocolate milk was designed to not only evoke nostalgia but also meet the demand for perceived health benefits. Whole milk is believed to offer more protein and various nutritional advantages compared to lower-fat alternatives, reflecting a shift in consumer attitudes towards fats in dairy products.

In addition to launching the new chocolate milk, Winder Farms has plans to keep its low-fat 1% chocolate milk on store shelves, though its availability will be limited at Smith's locations. Kroger/Smith's will primarily focus on distributing the new whole chocolate milk variant at this time.

What sets Winder's new chocolate milk apart from competitors is that it is pasteurized rather than ultra-pasteurized. In the milk industry, ultra-pasteurization has become a common practice to extend shelf life and simplify inventory management. However, Winder believes that this process compromises flavor and quality. James Winder emphasized, “We deliberately resist ultra-pasteurization as it deteriorates the quality and flavor of the product.” This commitment to maintaining the integrity of its offerings is a hallmark of the brand’s philosophy.

Founded in 1880, Winder Farms has a rich history in Utah as the oldest continuously operating food and beverage brand. Following two decades of ownership outside the family, the recent acquisition by James Winder and a group of investors signals a renewed focus on preserving and expanding this iconic brand’s legacy.

As the brand continues to innovate and reestablish its identity, Winder Farms remains dedicated to delivering high-quality products that resonate with both long-time fans and newcomers alike. The launch of the new chocolate milk is just the beginning of the company's efforts to reconnect with its community and revive its renowned offerings.