Tanmiah's Taste Secrets: A New Era for Marinated Chicken Innovation

Tanmiah's Taste Secrets: Innovating Chicken Meal Solutions

Tanmiah Food Company, one of the renowned halal protein providers worldwide, is excited to share that its newly launched product line, 'Taste Secrets', has been shortlisted for the esteemed Gulfood Innovation Awards 2025 in the 'Best Meat and Poultry Product' category. This recognition not only underscores Tanmiah's dedication to freshness and quality but also sets a benchmark in the food industry.

The 'Taste Secrets' range features an array of marinated chicken breasts that promise authentic flavors and quick meal solutions. Offered in varieties like Shish Tawouk, Spicy, Tandoori, and Plain, these products cater to the growing demand for convenient yet nutritious meals. Each chicken breast is marinated with a distinctive blend of natural spices, allowing consumers to whip up delicious dishes in merely 15 minutes.

What sets this line apart is Tanmiah's commitment to sustainability. Each product is packaged in practical 400 gm trays, pre-cleaned, and pre-marinated, significantly reducing food waste while ensuring high quality. This initiative illustrates Tanmiah's proactive stance towards the environment and social responsibility.

Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, remarked, “Being shortlisted for the Gulfood Innovation Awards exemplifies our leadership in sustainable halal protein production. The 'Taste Secrets' range reflects our mission to provide quality and convenience, filling a significant gap in the market for fresh marinated chicken breasts.”

During the Gulfood 2025 event, Tanmiah aims to unveil this innovative product line at their stand. The expo provides a unique platform to connect with clients, cultivate partnerships, and explore the latest trends in the food industry. Marcos Delorenzo, CEO of Agricultural Development Company (ADC), part of Tanmiah's Fresh Poultry division, highlighted the importance of this event for showcasing product solutions from diverse business units, aimed specifically at MENA markets.

Visitors to the Tanmiah stand will glimpse the company's range of fresh and frozen products, including their signature 'Tanmiah Life Omega-3 Chicken’ and 'Tanmiah Taste Secrets’. The focus will also extend to demonstrate advancements in their product offerings that cater to evolving consumer needs.

Another section of the Tanmiah presence at Gulfood will be the showcase of Supreme Foods Processing Company (SFPC), which specializes in value-added products, ideally suited for Quick-Service Restaurants (QSRs) and hotels throughout the MENA region. SFPC boasts state-of-the-art automated production facilities, ensuring product quality and safety.

Additionally, Tanmiah Restaurants for Fast Food Company (TRC) will be represented, featuring the popular 'Popeyes' brand which is expanding its presence in Saudi Arabia, Bahrain, and now Kuwait.

Overall, Tanmiah's involvement in Gulfood aligns with their ongoing commitment to innovation and addresses crucial challenges within the food supply chain. By focusing on high-quality, convenient, and nutritious meal solutions, Tanmiah enhances culinary experiences for consumers living dynamic lifestyles.

About Tanmiah Food Company

Founded in 1962, Tanmiah Food Company stands as a leading provider of fresh poultry, processed meat products, and animal health solutions in the Middle East. As a publicly traded company on the Saudi stock market, they operate with a fully integrated model that encompasses production, processing, and distribution of a wide array of products across multiple markets including Saudi Arabia, the UAE, and Kuwait. The company emphasizes sustainability through initiatives that include tree planting, wastewater management, and waste recycling to fertilizer. For more details, visit Tanmiah’s website.