Discover the Summer Ibaraki Yumekaori Fair with 6 Unique Breads!
Seven-Eleven Japan, headquartered in Chiyoda, Tokyo and led by CEO Tomohiro Akutsu, is excited to announce the launch of the "Summer Ibaraki Yumekaori Fair," beginning July 14 at select Seven-Eleven stores in Ibaraki Prefecture. This fair will showcase six delightful bread products made with the premium Ibaraki wheat known as Yumekaori. These breads feature a variety of sweet and savory options, highlighting the unique flavors of local ingredients.
Underpinned by the motto of promoting food from local farms, the fair includes two existing products alongside four new offerings, ensuring a well-rounded selection. One standout is the "Tenshi no Shiro Mocchi" series, which is famous for its chewy texture. Additionally, products featuring the jam made from the native Otome melon will be available, further elevating the local flavor experience.
This year marks the sixth consecutive year of utilizing Yumekaori wheat, where Seven-Eleven has cultivated a strong partnership with local farmers to deliver delicious, community-focused products. The momentum behind this initiative has gradually expanded from simply replacing flour in existing products to developing new items and ensuring a consistent supply throughout the year.
Yumekaori wheat, certified by the Ibaraki Bread Wheat Cultivation Research Association, is known for its high protein content and excellent baking qualities—ideal for producing delightful bread. Over 90% of the wheat used in the selected products comes from Yumekaori, enhancing the chewy texture and bringing forth the natural aroma of the wheat. The variety and quality of ingredients available emphasize the richness of Ibaraki's food culture, inviting customers to indulge in this seasonal offering.
Seven-Eleven's efforts in promoting "local production for local consumption" shine through this fair as they strive to elevate the unique culinary offerings of each area. By leveraging high-quality local materials, the company is facilitating economic growth and supporting local farmers, thereby bolstering the community as a whole.
Description: Fluffy bread filled with sweet and sour strawberry jam complemented by rich margarine for nostalgic flavors.
Description: A classic sweet bread with the rich flavor of tsubuan and the perfect balance of margarine's salty sweetness.
Launch Date: Available from July 14 onward
Description: Chewy white bread filled with refreshing Otome melon jam and whipped cream—perfect for summer.
Launch Date: Available from July 14 onward
Description: Delicious white bread filled with mentaiko potato filling featuring the umami of spicy cod roe.
Launch Date: Available from July 14 onward
Description: Smooth cheese cream enveloped in chewy white bread, perfect for cheese fans.
Launch Date: Available from July 14 onward
Description: Spicy curry cheese sauce combined with chewy white bread for a satisfying treat.
The utilization of Yumekaori wheat represents the collaborative effort with local producers towards community revitalization. Known for its quality and flavor, Yumekaori wheat, cultivated by the Ibaraki Bread Wheat Cultivation Research Association, perfectly complements our goal of sharing local delights with as many customers as possible. We hope that through the Summer Ibaraki Yumekaori Fair, everyone will enjoy the rich taste and texture this wheat has to offer.
Note: Prices may vary by store. The prices listed here include the reduced tax rate of 8%. Availability may vary based on numerous factors, and some locations may not carry all products. Please check the availability directly at your local store or on our website for the most current information.
A Taste of Ibaraki
Underpinned by the motto of promoting food from local farms, the fair includes two existing products alongside four new offerings, ensuring a well-rounded selection. One standout is the "Tenshi no Shiro Mocchi" series, which is famous for its chewy texture. Additionally, products featuring the jam made from the native Otome melon will be available, further elevating the local flavor experience.
This year marks the sixth consecutive year of utilizing Yumekaori wheat, where Seven-Eleven has cultivated a strong partnership with local farmers to deliver delicious, community-focused products. The momentum behind this initiative has gradually expanded from simply replacing flour in existing products to developing new items and ensuring a consistent supply throughout the year.
Yumekaori Wheat: Quality and Flavor
Yumekaori wheat, certified by the Ibaraki Bread Wheat Cultivation Research Association, is known for its high protein content and excellent baking qualities—ideal for producing delightful bread. Over 90% of the wheat used in the selected products comes from Yumekaori, enhancing the chewy texture and bringing forth the natural aroma of the wheat. The variety and quality of ingredients available emphasize the richness of Ibaraki's food culture, inviting customers to indulge in this seasonal offering.
Supporting Local Economy
Seven-Eleven's efforts in promoting "local production for local consumption" shine through this fair as they strive to elevate the unique culinary offerings of each area. By leveraging high-quality local materials, the company is facilitating economic growth and supporting local farmers, thereby bolstering the community as a whole.
Special Bread Selections
Sweet Breads:
- - Strawberry Jam & Margarine with Yumekaori Wheat
Description: Fluffy bread filled with sweet and sour strawberry jam complemented by rich margarine for nostalgic flavors.
- - Tsubuan (Sweet Red Bean Paste) & Margarine with Yumekaori Wheat
Description: A classic sweet bread with the rich flavor of tsubuan and the perfect balance of margarine's salty sweetness.
- - Tenshi no Shiro Mocchi: Otome Melon Jam & Whipped Cream
Launch Date: Available from July 14 onward
Description: Chewy white bread filled with refreshing Otome melon jam and whipped cream—perfect for summer.
Savory Breads:
- - Tenshi no Shiro Mocchi: Mentaiko Potato
Launch Date: Available from July 14 onward
Description: Delicious white bread filled with mentaiko potato filling featuring the umami of spicy cod roe.
- - Tenshi no Shiro Mocchi: Cheese Cream
Launch Date: Available from July 14 onward
Description: Smooth cheese cream enveloped in chewy white bread, perfect for cheese fans.
- - Tenshi no Shiro Mocchi: Curry Cheese Sauce Burger
Launch Date: Available from July 14 onward
Description: Spicy curry cheese sauce combined with chewy white bread for a satisfying treat.
A Message from Our Team
The utilization of Yumekaori wheat represents the collaborative effort with local producers towards community revitalization. Known for its quality and flavor, Yumekaori wheat, cultivated by the Ibaraki Bread Wheat Cultivation Research Association, perfectly complements our goal of sharing local delights with as many customers as possible. We hope that through the Summer Ibaraki Yumekaori Fair, everyone will enjoy the rich taste and texture this wheat has to offer.
Note: Prices may vary by store. The prices listed here include the reduced tax rate of 8%. Availability may vary based on numerous factors, and some locations may not carry all products. Please check the availability directly at your local store or on our website for the most current information.
Topics Consumer Products & Retail）
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