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Vestiaire Collective Launches First Resale Report for Menswear

In a significant move towards promoting sustainability and circular fashion, Vestiaire Collective has launched its inaugural report focused specifically on menswear. This report, titled "The Future of Resale: Menswear Edition," serves as part of the company’s new strategy to enhance its offerings in the men’s luxury fashion segment. As one of the leading platforms for pre-loved luxury fashion, Vestiaire Collective is making a decisive effort to position men at the forefront of luxury resale, tapping into a market that has shown exponential growth.

A New Category for a Growing Market

The launch of this report coincides with a broader initiative to build a dedicated menswear category. Over the past three years, the men's assortment has grown by an impressive 88%, making it one of the fastest-expanding segments on the platform. Maximilian Bittner, CEO of Vestiaire Collective, remarked, "Menswear has become one of our fastest-growing segments, reflecting a fundamental shift as men intentionally participate in luxury resale. They value exclusivity, accessibility at better prices, and the investment potential of their purchases."

The report encapsulates how men are reshaping their approach to luxury fashion through resale. With 70% of male shoppers considering resale potential during their purchases, this indicates a marked shift in mindset, demonstrating that men are now viewing their wardrobes as collections of circular assets rather than one-time purchases.

Insights Into Men's Luxury Resale

One of the key takeaways from the report is the motivations driving men to embrace resale shopping. Three primary reasons were identified:
1. Value: A staggering 74% of respondents highlighted the appeal of good deals and affordability, making luxury fashion more accessible.
2. Exclusivity: Men are increasingly attracted to rare and unique finds, including limited edition pieces from renowned brands.
3. Sustainability: 39% of participants acknowledged the environmental benefits of resale, with 70% stated that they care for items with resale value in mind.

The report also dives deep into specific trends within the menswear category. Notably, it identifies the most viewed products, such as Louis Vuitton bags and Rolex watches, which continue to capture attention in the luxury resale market. Additionally, rising brands like Ami and Zegna have seen significant increases in popularity, with growth rates of 300% and 260% respectively.

Men’s staples are gaining momentum in the resale market as well, with jackets, sneakers, and sweaters being among the top sold items. This emphasizes the evolving preferences of male consumers who are increasingly comforted in their luxury purchases while remaining conscious of sustainability.

A Growing Younger Audience

In shaping the future of men's luxury fashion, Vestiaire Collective is keenly aware of its audience. Intriguingly, 59% of male users belong to the Millennial or Gen Z demographics, which are substantially higher compared to just 50% of female users. This rapid adoption among younger men indicates their role as key drivers in the next wave of circular fashion, signaling a promising future for luxury resale within this demographic.

Vestiaire Collective’s menswear experience aims to not only contribute to the fashion circle but also cultivate a deeper awareness of the benefits of sustainable luxury shopping among men. The comprehensive insights provided in the report mark a pivotal point in the company's ongoing mission to create a sustainable, circular future for fashion.

For those interested in diving deeper into the findings and trends outlined in the report, it can be accessed here.

As Vestiaire Collective continues to expand its menswear offerings, the importance of this new category will undoubtedly impact the way men perceive and participate in the luxury fashion ecosystem, reshaping consumption patterns for years to come.