Natural Grocers® to Launch New Store in Lake Geneva, Wisconsin
Natural Grocers®, a prominent family-operated retailer known for its commitment to organic and natural grocery offerings, is gearing up to open its first store in Lake Geneva, Wisconsin. This significant expansion, scheduled for this spring, signifies not only growth for the brand but also an opportunity to engage with a new community dedicated to health and sustainability.
Located conveniently off North Edwards Boulevard, the new store will embody Natural Grocers' core values: a focus on quality, community interaction, and local engagement. The store aims to foster a welcoming environment, aligning perfectly with the culture of Lake Geneva, a picturesque area known for its commitment to year-round outdoor activities and a vibrant community spirit.
Community Engagement Activities
To celebrate this milestone and foster community connections, Natural Grocers is hosting a Community Meet-and-Greet event on February 17, 2026. This gathering will provide residents with the opportunity to learn more about the store's offerings, its history, and the principles that guide its operations. Following this, on February 18 and 19, 2026, a Hiring Event will take place, wherein attendees can explore various employment opportunities within the new store.
Both events will be held at The Geneva Inn, just a short distance from the store's future location. The Meet-and-Greet will commence at 4 p.m. with a presentation followed by a Q&A session, while the Hiring Event will run from 10 a.m. to 4 p.m. on both days. These events signify Natural Grocers’ dedication to not just being a retailer but a vital part of the community fabric.
Job Opportunities
Participants at the Hiring Event will discover a range of positions available, reflecting Natural Grocers' commitment to employing locals. Opportunities include roles such as Store Manager, Assistant Store Manager, Nutritional Health Coach, and more, with competitive salaries and unique benefits like the Natural Grocers Vitamin Bucks program, allowing employees to earn extra in-store credits.
Company Culture and Employee Well-Being
Founded in 1955, Natural Grocers® places a high priority on the well-being of its employees, making substantial investments in their workforce. This includes competitive pay, generous discounts on store products, health insurance, retirement plans, and extensive free nutrition education programs. The culturally rich environment at Natural Grocers motivates employees, ensuring they are integral to the customer service experience and product quality.
Among the unique perks is a birthday bonus pay scheme, rooted in the founder's tradition of celebrating employees' special days with lunch and recognition.
Commitment to Quality
Natural Grocers is proud to provide premium organic and natural products, including certified organic produce, pasture-raised dairy, and non-GMO bulk goods. The company is committed to a strict quality assurance process, ensuring that products sold do not contain harmful additives or highly processed ingredients. This dedication guarantees that customers receive only the best for their health and wellness.
Grand Opening Announcement
As the opening date approaches, more exciting news and details about the grand opening festivities will be revealed, promising celebrations that reflect the store's commitment to community connections and holistic living. Residents interested in job opportunities can apply directly through their website or by texting 'GROW' to their hiring hotline.
In conclusion, Natural Grocers’ entry into Lake Geneva is much more than just a new store; it represents a strong commitment to local health, community sustainability, and economic growth – making this a significant moment for both the retailer and the residents of Lake Geneva, Wisconsin. Expect more updates as this exciting development unfolds!
For more information, visit
Natural Grocers' website.