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Avaline Unveils its Heartfelt 2025 Holiday Campaign

The renowned organic wine brand Avaline is excited to launch its 2025 holiday campaign titled "Gift Simply. Drink Well." This initiative celebrates the cherished traditions that bring warmth to the holiday season, inviting consumers to reflect on the moments that truly matter.

A Nod to Holiday Traditions

Avaline aims to capture the essence of holiday joy through its campaign, drawing inspiration from beloved holiday films that evoke nostalgia. The brand's CEO, Jennifer Purcell, mentions, "This campaign celebrates the small, personal moments that make the season special, whether it's a festive toast or a thoughtful gift. We want people to connect over our organic wines while enjoying the traditions they love."

The campaign features a series of co-branded giveaways and festive content designed to engage a community of like-minded brands, creators, and consumers throughout the holiday season.

New Gift Offerings Just in Time for Celebrations

As part of the holiday festivities, Avaline is launching a striking New Year's Eve Set, perfect for toasting during the celebrations. This gift set includes the newly released Avaline Prosecco, along with Avaline Sparkling and Avaline Sparkling Rosé. Each is crafted from organic ingredients and promises a delightful experience, combining floral aromas and vibrant minerality with a crisp finish.

The New Year’s Eve Set is now available online for $189 at drinkavaline.com. Additionally, Avaline Prosecco can be found at Target stores nationwide and select bars and restaurants, making it easier than ever for consumers to indulge in this delightful bubbly.

To further elevate the gifting experience, Avaline presents the Holiday Gift Box—a curated six-bottle assortment featuring premium varieties like Cabernet Sauvignon, Pinot Grigio, Prosecco, Pinot Noir, Lambrusco, and Chardonnay. Priced at $155, or $164.99 with an attractive ready-to-gift box, this offering caters to diverse tastes and occasions.

Simplifying Gift Giving

In a bid to make gifting simple yet stylish, Avaline has partnered with select retailers to offer in-store specialty gift wrapping this season. Shoppers can find local stores providing gift-wrapping services, ensuring that their gifts not only taste great but also look fabulous under the tree.

A Year of Achievements

As the year comes to a close, Avaline is proud to highlight its recent recognition as a Fast Company 'Brands That Matter' honoree in the "Established Excellence" category. This award reflects the brand's commitment to transparency, intention, and joy in winemaking, as well as its significant growth and innovation within the industry.

With this momentum, Avaline is poised to enter 2026 on a high note, continuing to redefine organic wine while fostering a passionate community among its customers.

Stay Connected and Inspired

To learn more about Avaline's holiday campaign and explore the latest offers, visit drinkavaline.com. Follow Avaline on social media at @avaline for daily inspiration and updates throughout the festive season.

About Avaline

Avaline sets a new standard for organic wines, crafted with pure ingredients and a commitment to transparency in winemaking. With every bottle, consumers can indulge in quality flavors without unnecessary additives, reinforcing the belief that great wine doesn't have to be complicated—it simply can be better.