#Spain #Madrid #travel technology #Knowledge Hub #FITUR 2026

FITUR 2026: A Leap Towards Innovation

The International Tourism Fair (FITUR), taking place from January 21 to January 25, 2026, at IFEMA MADRID, is set to revolutionize the tourism industry with the introduction of the Knowledge Hub. This initiative marks a significant expansion in technological offerings, aiming to provide a comprehensive platform for the dissemination of knowledge and innovation in the field of travel.

The Knowledge Hub in Detail

The Knowledge Hub will occupy Hall 12 and is designed to serve as the epicenter for travel technology, accentuating the critical role of digital solutions in transforming the tourism sector. With a remarkable increase of over 35% compared to the previous edition, this hub will host more than 100 companies from 20 different countries. Notable technology firms such as Amadeus, Travelgate, BeonX, Duetto, Ratehawk, and Mirai are slated to participate, showcasing their latest advancements that are redefining the travel experience.

Throughout the professional visiting days—January 21 to January 23—Hall 12 will be bustling with events presided over by international experts. These gatherings will focus on sharing insights and best practices that influence trends within the tourism landscape. This commitment to knowledge sharing reiterates FITUR’s dedication to bridging the gap between technology and tourism professionals, facilitating access to companies, destinations, and expert resources.

Key Features and Offerings

The Knowledge Hub is not just a venue for exhibitions; it will also expand the congress offerings at FITUR. It'll unify recent and significant inputs from various segments, including FITUR Know-How Export, FITUR Sports, FITUR Talent, and the FITURNEXT Sustainability Observatory. Visitors can anticipate integration across multiple sectors of the tourism value chain, fostering collaboration among public and private entities involved in travel, accommodations, agencies, technology, and transportation.

Moreover, the strategic placement of the Knowledge Hub in the southeast corner of the venue offers a direct entrance and connection pathway between Hall 4 and Hall 12, ensuring smooth traffic flow and accessibility for professional attendees. This setup aims to maximize visibility and impact for all activities and exhibitors involved, providing an exclusive environment dedicated to tourism professionals throughout the workweek.

A Diverse Exhibition Space

The 46th edition of FITUR will utilize nine halls to accommodate a diverse array of exhibits, ensuring a rich showcase of the most innovative offerings worldwide. Hall distribution will include:

• - Hall 3: North and South America
• - Hall 4: Europe and FITUR Cruises
• - Halls 5, 7, 9: Spain and FITUR LGBT+
• - Hall 6: The Middle East and Africa
• - Hall 8: Asia-Pacific and Global Business
• - Hall 10: Global Business, FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman
• - Hall 12: The Knowledge Hub, housing FITUR TechY, FITUR Know-How Export, FITUR Sports, FITUR Talent, FITURNEXT Observatory, and Travel Technology companies.

Ultimately, FITUR 2026 is poised to create a significant impact on the tourism sector, fostering innovation and collaboration among diverse stakeholders. As the event date draws near, anticipation builds for what promises to be a groundbreaking exploration of technology's pivotal role in shaping the future of travel.