#Japan #Tokyo #Reelu #Vision #Japan Destinations

Reelu and Vision: Enhancing Inbound Travel in Japan

In a significant advancement for Japan’s inbound travel sector, Reelu Inc., a Tokyo-based startup specializing in multilingual personnel services, has announced its partnership with Vision Inc., which operates the inbound tourism brand "Japan Destinations." The collaboration aims to provide high-quality tourist experiences tailored to foreign visitors by leveraging Reelu's extensive network of qualified guides.

Background of the Collaboration

Recent statistics from the Japan National Tourism Organization (JNTO) indicate robust growth in inbound tourism, predicting a record of 32.52 million foreign visitors in 2024, surpassing previous peak figures from 2019. Notably, May 2025 is anticipated to see over 3.69 million visitors, marking a staggering 21.5% increase compared to the same month the previous year.

In response to this rising number of tourists, the Japanese government has set ambitious goals—to welcome 60 million visitors and achieve travel expenditure of 15 trillion yen by 2030. Consequently, enhancing the quality of Japan's tourism infrastructure has become crucial. Recognizing this need, Reelu is collaborating with "Japan Destinations" to ensure a seamless influx of skilled personnel that will contribute to a richer travel experience for international tourists.

Details of the Partnership

Through this collaboration, "Japan Destinations" will utilize Reelu's multilingual workforce to meet the varying demands of foreign tourists visiting Japan. Reelu will select individuals who meet specific qualifications, including language proficiency, customer service experience, and local knowledge, to serve as tourism guides. This tailored approach ensures that the needs of tourists are fulfilled efficiently.

Vision brings extensive marketing expertise and the ability to uncover local attractions, while Reelu focuses on providing personnel capable of delivering on-site value. This partnership aims to facilitate quality Japanese experiences tailored for inbound travelers, showcasing the depth of Japanese culture and hospitality.

• - Flexible Personnel Selection: Guides will be chosen based on specific project requirements, including location and language needs.
• - Nationwide Expansion: Initially focusing on Tokyo and Kansai, there are plans for future development across major tourist destinations in Japan.
• - Continuous Collaboration: The partnership will adapt to maximize the value of experiences offered to tourists.

Insights from Leading Figures

Takashi Maki from Vision commented on the significance of guides in enhancing tourists' satisfaction, stating that Reelu's guides are invaluable, especially in situations requiring immediate assistance, such as airport transfers. Vision prides itself on offering not just quality guiding services, but also flexible pricing structures that cater to urgent requests, thus ensuring that a wide array of needs is met.

On the other hand, Shuu Konnno, CEO of Reelu, expressed gratitude for the opportunity to contribute to the invaluable experiences that "Japan Destinations" creates. He emphasized the commitment to ensuring flexibility and a high standard of service while continuously learning about Japanese culture to enhance customer satisfaction. Reelu looks forward to playing a crucial role in achieving the tourism goals set for 2030.

About the Companies

Vision, Inc.

• - Established: December 2001 (Original founding in June 1995)
• - Capital: 2.76 billion yen
• - Market: Tokyo Stock Exchange Prime (Stock code: 9416)
• - Website: Vision

Reelu, Inc.

• - Founded: April 2022
• - Capital: 38.49 million yen (including capital reserves)
• - Services: Focused on supplying multilingual personnel for inbound tourism through the "Reelu Baito" service.
• - Website: Reelu

As the inbound travel landscape continues to evolve, the collaboration between Reelu and Vision promises to reshape the experience for travelers, offering a tailored, high-quality approach towards welcoming the world to Japan.