#Japan #Tokyo #Gaprise #and ST #Speed Kit

Enhancing Web Speed: A Shift for 'and ST'

In an era where mobile applications dominate e-commerce, 'and ST' has made a bold move by revamping its web experience. Hosted by Gaprise, a prominent overseas SaaS trading company, this seminar will provide unique insights into why 'and ST' has committed to web acceleration despite its significant app revenue.

Seminar Overview

On April 9, 2026, during the prestigious Fashion World Tokyo event at Tokyo Big Sight, attendees will hear from Masashi Iizuka, the head of Digital Transformation at and ST, as he reveals the motivations behind adopting the Speed Kit technology to enhance their web performance.

The core question that will be addressed is: Why is 'and ST', which relies heavily on app sales, shifting its focus to web speed optimization now? The shift is not merely a reactive measure; rather, it is about pushing beyond system limitations and prioritizing 'overwhelming user experience' over mere numbers. This case study is essential for e-commerce professionals struggling with app-centric business models.

Speaker Profile

Masashi Iizuka

Masashi Iizuka stands at the forefront of digital transformation and platform development at and ST. His career began in the IT vendor sector and saw him transition through prestigious roles in foreign consulting companies. His commitment to retail and e-commerce system development has made him a pivotal player in advancing digital transformation in large electronic retail chains.

Currently, at and ST, he is steering significant improvements in BtoB external sales strategies while enhancing their e-commerce initiatives. Iizuka employs a comprehensive approach that combines perspectives from IT vendors, consulting, and corporate entities. This enables him to promote actionable measures that bridge technological advancements like AI with actual market needs.

Hazuki Kaneko

Joining Iizuka will be Hazuki Kaneko from Gaprise, who spearheads the sales of Speed Kit, a SaaS solution designed to dramatically improve website loading speeds. With experience in aiding various e-commerce businesses, especially in fashion and retail, Kaneko will elucidate methods for optimizing web performance without extensive development resources. She welcomes any company facing challenges related to page load speed, inviting them to visit their booth during the event.

Event Details

• - Date: April 9, 2026
• - Time: 12:20 PM - 12:40 PM
• - Location: Booth S24-38, Fashion World Tokyo, Tokyo Big Sight

This seminar is a fantastic opportunity to engage with industry leaders and gain insights into strategic e-commerce transformations. With the growing reliance on digital platforms, optimizing web performance is crucial for all e-commerce personnel to keep pace with consumer expectations.

About Gaprise

Established in January 2005, Gaprise has pioneered the introduction of innovative technologies into the Japanese market as an overseas SaaS trading company. The firm has been collaborating with globally recognized tech companies to support growth in areas such as digital marketing, customer experience optimization, content management, project management, and AI implementation.

With the imminent expansion of the Japanese enterprise IT market projected at ¥30 trillion, and a substantial increase in the SaaS sector, Gaprise positions itself as a vital connector between advanced technologies worldwide and Japanese firms. Their expertise aims to foster new value in a rapidly evolving landscape of market needs.