Curaleaf Launches Select FormulaX, An Innovative Hemp THC Energy Drink

Curaleaf Welcomes a New Era in Hemp Beverages with Select FormulaX



Curaleaf Holdings, Inc., a key player in the consumer cannabis market, is at the forefront of innovation once again with its recent launch of Select FormulaX. This new hemp-derived THC energy drink marks a significant advancement in the burgeoning hemp beverage sector. Available in easy-to-carry sixteen-ounce cans and designed to deliver a dynamic mix of THC and caffeine, Select FormulaX is tailored for adults looking for a refreshing and invigorating choice.

What is Select FormulaX?


Select FormulaX combines the uplifting effects of 10mg of hemp-derived THC with a 50mg caffeine boost—equivalent to that of a single can of soda or half a cup of coffee. Unlike many energy drinks, Select FormulaX is crafted without artificial flavors, colors, or sweeteners, thereby emphasizing healthier consumption habits. The drink comes in two enticing flavors: Glacial Melt and Rocket Pop, which marry sweet and tart notes in a delightful fruit combination, making for a refreshing sip.

Unique Features of Select FormulaX


One of the standout features of Select FormulaX is its innovative packaging. The cans are designed with thermo-temperature technology that changes color, turning bright blue when the drink reaches its optimal chilled temperature. This unique feature enhances the overall user experience, ensuring that consumers enjoy their beverage at its best.

This launch is not just about providing a drink but rather introducing a new lifestyle choice. Curaleaf aims to cater to diverse consumers, from daytime festival-goers to extreme sports enthusiasts and avid gamers. The addition of caffeine may create an energizing evening alternative for those who wish to enjoy an invigorating experience while still benefitting from the calming properties of THC.

Commitment to Quality and Compliance


Curaleaf's dedication to quality is evident in every step of the Select FormulaX development process. The drink is produced in a cGMP-certified facility and contains only naturally derived THC from hemp, ensuring that consumers are enjoying a reliable and compliant product. This initiative reflects Curaleaf's broader mission of expanding its line of Farm Bill-compliant products, thereby enhancing consumer choices in the growing hemp-derived market.

Company CEO Boris Jordan expressed his enthusiasm about this launch, stating, “The latest addition to our signature Select 'X' product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill compliant products into the high growth, hemp-derived THC market.” Hence, as young adults increasingly seek beverages that elevate their daily activities while turning away from alcohol, products like Select FormulaX are well-positioned to fill this market gap.

Availability


Select FormulaX is now available for purchase through Curaleaf's online platform, TheHempCompany.com, and can also be found at selected Curaleaf locations in Arizona and Maine. Additionally, major retailers and on-demand delivery services in select states will soon stock this new energy drink, making it accessible to a wider audience.

Curaleaf is known for its exceptional product selection and commitment to enhancing lives through cannabis. With this latest offering, the company not only reinforces its market position but sets a precedent in the hemp beverage arena, making Select FormulaX a noteworthy addition to its well-established line of hemp-derived products.

To learn more about Select FormulaX and explore Curaleaf's expansive portfolio of high-quality hemp products, including various beverages and edibles, visit TheHempCompany.com. Curaleaf continues to lead the charge in redefining cannabis consumption with responsible and innovative products.

Topics Consumer Products & Retail)

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