#United States #Atlanta #Cox Automotive #Midwest Great Dane #Trudell Trailer Sales

Trudell Trailer Sales Transitions to Midwest Great Dane

In a significant rebranding move, Trudell Trailer Sales officially announces its transition to Midwest Great Dane, solidifying its position as one of the largest dealers for the Great Dane brand in the United States. This change comes as a strategic effort to deepen its market presence within the Midwest region, particularly across Wisconsin, Minnesota, and Michigan.

Acquired by Cox Automotive in 2022, Trudell Trailer Sales has leveraged its long-standing relationship with Great Dane—active for over 50 years—to create a unified presence in the market. This alignment not only reflects a commitment to the Great Dane brand but also enhances operational efficiencies across their dealership network with Northeast Great Dane, renowned for being named the Great Dane Dealership of the Year for 2024.

Strengthening Partnerships for Greater Value

Cox Automotive’s Senior Vice President, Patrick Brennan, emphasized the significance of this brand evolution: "Fleet Services by Cox Automotive is coming together as one, powerful organization in the trucking industry. This name change will further unify our best-in-class team and drive an enhanced client experience." This quote highlights the collective goal of enhancing service and value for customers, reflecting the long-standing dedication both brands have for high-quality service and products.

Alongside its new name, Midwest Great Dane will continue to offer a wide range of services, including sales of new trailers, truck bodies, used trailers, rentals, parts, and maintenance services. This ensures that existing clients experience continuity despite the name change, maintaining the quality they have come to expect from Trudell.

A Bright Future Ahead

The partnership with Great Dane positions the newly branded Midwest Great Dane to benefit from shared resources and expertise. Rob Ulsh, Great Dane’s Vice President of Dealer and International Sales, expressed excitement regarding the brand evolution: "By aligning more closely with the Great Dane brand, it creates consistency across our dealerships. Together, we are better positioned to deliver unparalleled value, expertise, and service to our customers throughout the Midwest."

Buyers of new and used trailers will appreciate the commitment to quality and customer service that Midwest Great Dane represents. The organization’s network includes partnerships with over 1,500 elite technicians, ensuring that product maintenance and care meet high standards. Additionally, their collaboration with FleetNet America’s service provider network enables them to offer top-tier support for fleets across the region, hence differentiating themselves in the competitive market.

The Legacy of Great Dane and Future Goals

Great Dane, established 125 years ago, is regarded as a leader in high-performance commercial transportation equipment including dry and refrigerated trailers. Their commitment to sustainability and quality enhances their reputation and aligns beautifully with the mission of Midwest Great Dane. With manufacturing plants across the USA and extensive service networks, Great Dane aims to continue its legacy in innovative trailer technology.

With the new identity of Midwest Great Dane, the focus on customer satisfaction and product excellence remains steadfast. Clients can continue trusting in the expertise that both Trudell Trailer Sales and Great Dane have provided throughout their partnership. As they embark on this exciting new chapter in their history, one thing is clear: Midwest Great Dane is set to further its commitment to excellence within the trucking industry, ensuring both their teams and customers thrive together in the years to come.

Learn more about Midwest Great Dane and its offerings by visiting their website or reaching out through social media platforms to stay updated on all of their new endeavors.