CaliBagels Inc. and Thomas'® Brand Launch New Bagel Chips Nationwide

CaliBagels Inc. and Thomas'® Brand Partner for New Snack Line



CaliBagels Inc., a California-based innovator in food products, has officially established an exclusive licensing agreement with the well-known breakfast brand Thomas'®, which is owned by Bimbo Bakeries USA. This collaboration paves the way for the development, manufacture, and distribution of Thomas'-branded Deli Style Bagel Chips across the United States.

Scheduled for launch in 2026, this exciting new product line aims to bring the beloved flavors of Thomas' bagels directly to snack enthusiasts. The initial flavor offerings will reflect Thomas' most popular breakfast breads, ensuring that fans of the brand will find familiar tastes in a crunchy new format. As Philip Gorman, CEO of CaliBagels Inc., noted, "Thomas' is a brand that consumers know and trust, and this partnership allows us to bring their powerful equity into a new, fast-growing snack format. We're excited to lead the way with a chip that starts with real bagel flavors and delivers the authentic Thomas' experience in every bite."

A Rich Legacy in Breakfast Products


Thomas'® brand has been a significant name in American breakfast history for over 140 years. While they are most famous for their English Muffins—ranked the top-selling product in their category—the brand also excels in grocery bagel sales, dominating the refrigerated and pre-packaged bagel markets across major grocery retailers.

With their strong recognition and consumer loyalty, Thomas'® adds considerable strength to the bagel chip market, especially as more consumers seek flavorful and satisfying snack options. With CaliBagels' manufacturing prowess combined with Thomas' national footprint, the collaboration is set to stimulate retail growth and set new standards within the premium snack industry.

Expanding Beyond Breakfast Aisles


The new Thomas' Deli Style Bagel Chips signify a strategic step for the brand, moving from traditional breakfast offerings into the snack aisle. Crafted to be thicker and baked for a satisfying crispiness, these chips promise a texture and flavor that mirrors the iconic Thomas' bagels, allowing snackers to experience the same quality and comfort in a new, convenient way.

Nicole Kane, Vice President and General Manager of Thomas' Breakfast Category, expressed her enthusiasm about the partnership: "We are excited about this partnership, which extends Thomas' beloved variety of offerings and empowers our brand to reach beyond the breakfast table."

The new snack line will be available through various grocery, mass retail, and specialty channels across the nation starting in 2026. Moreover, the brands anticipate expanding their flavor offerings and product formats later in the year, exciting the market with new innovations.

About the Companies Involved


CaliBagels Inc. is recognized for its dedication to food innovation focused on delivering bold, bagel-inspired snacks. Based in La Jolla, California, the company has made its mark by collaborating with significant retailers and brand platforms to ensure high-quality snack products reach consumers nationwide.

On the other hand, Thomas'® is one of the most beloved baked goods brands in the United States, renowned for its exemplary English Muffins, bagels, and breakfast breads. Owned by Bimbo Bakeries USA, the Thomas' brand has a lengthy history of leadership based on a commitment to quality, comfort, and consumer trust.

In conclusion, this strategic partnership is set to redefine the snacking experience by delivering the iconic flavors of Thomas'® in a convenient chip format that consumers can enjoy at any time of day. With great anticipation for its rollout in 2026, snack lovers and fans of Thomas'® can look forward to a tasty and innovative new product coming their way!

Topics Consumer Products & Retail)

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