#Japan #Tokyo #Sanrio #YaruKi Switch #We Act!

A New Approach to English Education in Japan

In an exciting move towards revolutionizing English education for children in Japan, the Yaruki Switch Group and Sanrio have announced the formation of a joint venture named Sanrio Yaruki Edutailoring, set to officially start operations on September 1, 2025. This collaborative venture aims to develop and roll out franchises of an immersive edutainment English conversation school called 'We Act!', which offers children a unique and engaging way to learn the English language.

Background of the Initiative

Founded in 1989, the Yaruki Switch Group has built a reputation for providing comprehensive educational services. They operate several brands, including 'WinBe,' 'Kids Duo,' and 'We Act!', catering to children from preschool through high school. On the other hand, Sanrio, since its inception in 1960, has embraced a philosophy centered on bringing joy and dreams to children through its beloved characters. Recently, Sanrio has ventured into the education sector, launching products like 'Sanrio English Master,' aimed at children aged 0-8.

The combination of these two powerhouse companies' strengths led to the creation of 'We Act!', an immersive English language school that leverages filmmaking as a learning tool. Through specially designed curriculums reminiscent of film production, children will not only learn English but also acquire essential skills such as self-reliance, collaborative creativity, and imaginative thinking.

The Unique Features of 'We Act!'

'We Act!' stands out in the crowded English education market by offering a fresh perspective on learning that integrates entertainment. The program teaches through a structured format resembling a film production cycle, including auditions, voice overs, rehearsals, and screenings. Each cycle comprises four weeks, completing one story every month. This practical approach allows children to engage in real-life movie-making experiences, enabling them to hone their English language skills while also nurturing necessary attributes for their future.

Sanrio characters will also play a pivotal role in this educational environment, further enhancing the appeal to both children and parents. The integration of popular characters within the classroom is expected to foster a greater connection and engagement, making learning not just educational but also fun and relatable.

The Role of the New Company

Sanrio Yaruki Edutailoring will focus on several key areas to ensure the success of 'We Act!':

• - Franchise Package Development: Establishing training systems, operational know-how, and standardizing educational materials.
• - Implementation Support and Business Assistance: Offering support for opening new schools, marketing strategies, and operational consulting.
• - Product Sales: Providing original educational materials and character-themed tools.

The company envisages 'We Act!' as a significant contributor to children's growth as well as a promising long-term market opportunity. With a robust support framework, it aims to empower those new to the educational industry to confidently enter and succeed in this field.

Comments from Leadership

Naoshi Takahashi, President of Yaruki Switch Group, expressed that “Equipping children with the power to shape their futures through self-reliance, collaborative creativity, and imaginative thinking is pivotal in today’s unpredictable world. Through 'We Act!', we are committed to creating a platform that makes English education accessible to children all over Japan.”
Tomoji Tsujii, President of Sanrio, added, “With our long-standing philosophy of bringing smiles through our characters, we believe that 'We Act!' will offer an exciting new way for children to learn. This initiative allows us to extend our vision of connecting smiles globally by delivering the joy of learning.”

Company Overview

• - Company Name: Sanrio Yaruki Edutailoring
• - Location: Hachobori Dai-ichi Seimei Building, 2 Chome-24-2 Hachobori, Chuo City, Tokyo
• - Chairman: Tomoji Tsujii
• - Vice Chairman: Naoshi Takahashi
• - President: Emiko Tanigawa
• - Vice President: Yasuyuki Otsuka
• - Establishment Date: September 1, 2025
• - Business Content: Managing edutainment English conversation schools, franchise support, and product sales.

More About 'We Act!'

'We Act!' promises an immersive educational experience that mimics the workings of a film studio. By incorporating lessons based on film production, children will not only improve their English conversation skills but also develop critical competencies essential for their future success, including self-initiative, collaborative skills, and imaginative foresight. The unique connection to popular Sanrio characters ensures that learning is enjoyable and engaging for young learners.

In conclusion, with the establishment of Sanrio Yaruki Edutailoring, the future of English education in Japan looks bright. By combining innovative teaching methods with entertainment, 'We Act!' is set to become a game changer in the realm of language learning, showing that education can indeed be both fun and impactful.