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Champs-Élysées Avenue Celebrates Iconic Cocktail Revival

In 2025, the Champs-Élysées Avenue marks a significant milestone as it celebrates the 100th anniversary of its signature drink, the Champs-Élysées Cocktail. This iconic cocktail, originally crafted in the vibrant Roaring Twenties, has become synonymous with the glamour and joie de vivre associated with Paris. The Champs-Élysées Committee and several landmark establishments along the avenue came together to honor this classic concoction, inviting connoisseurs and novices alike to rediscover its rich flavors.

A Step Back in Time

The Champs-Élysées Cocktail debuted in 1925, capturing the spirit of its era. As flappers danced in jazz clubs and elegant soirées filled the night with laughter, this cocktail perfectly encapsulated the essence of the time. With its sophisticated ingredients, it has remained a favorite in the hearts of cocktail enthusiasts, becoming a symbol of Parisian nightlife.

To commemorate the century-long legacy, participating venues are offering both the original recipe and innovative twists. Among the new creations is the Champs-Élysées 2.0, a contemporary take that reinvents the classic flavors while respecting its historical roots.

Recipes to Sip and Savor

Original Champs-Élysées Cocktail Recipe:

• - 4.5 cl Hennessy Very Special
• - 1.5 cl Yellow Chartreuse
• - 2 cl Fresh lemon juice
• - 1 dash Angostura bitters
• - Garnish: Lemon twist

This original recipe highlights the richness of Hennessy cognac combined with the vibrant notes of Chartreuse and the acidity of fresh lemon juice, making it a refreshing option that continues to allure.

Champs-Élysées 2.0 Recipe:

• - 4 cl Hennessy Very Special
• - 1 cl Yellow Chartreuse
• - 1.5 cl Apricot liqueur
• - 2 cl Verjus
• - 1 dash Peychaud's bitters

With the Champs-Élysées 2.0, drinkers can experience an adventurous and bold take that appeals to modern palates, featuring the sweetness of apricot liqueur and the complexity of Peychaud's bitters.

A Non-Alcoholic Option

For those looking to enjoy the spirit without the alcohol, the Mocktail Champs-Élysées is an inventive alternative. This alcohol-free version allows more people to partake in the celebrations without compromising on flavor or fun.

More Than Just a Cocktail

Maison Hennessy, which boasts a heritage of over 260 years, is at the heart of this iconic drink's revival. Known for its dedication to quality and excellence, Hennessy has helped shape the cognac tradition and continues to be a significant cultural ambassador for France. The commitment to sustainable practices and preserving regional heritage only adds to the allure of this partnership.

The Champs-Élysées Committee, representing various cultural and economic stakeholders since 1916, has orchestrated numerous events and activities that keep the spirit of this avenue alive. Their efforts in revitalizing the Champs-Élysées Cocktail align with their mission to maintain the avenue’s prestigious status, further enriched through initiatives like the annual Christmas Light Displays and community events.

Join the Celebration

As the Champs-Élysées Avenue invites everyone to raise their glasses and toast to its rich history, this revival is more than a mere celebration of a cocktail. It symbolizes a living legacy of elegance and sophistication that continues to thrive amidst modernity. Whether you’re in Paris or toasting from afar, now is the perfect time to embrace and enjoy the flavors that have stood the test of time.

So, gather friends and family, shake up some cocktails, and make a memory that honors a century of Parisian art de vivre. Cheers!