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TRESemmé's Fashion Week Legacy

For nearly two decades, TRESemmé has established itself as a powerhouse at New York's Fashion Week, bringing glamour not only to the runway but also backstage. This September marks the brand's 19th year of transforming all things hair during one of the most anticipated weeks in the fashion calendar. As the official hair sponsor for renowned designers such as Christian Siriano, Cynthia Rowley, LUAR, and Prabal Gurung, TRESemmé is turning heads with its innovative hair solutions, utilizing the TRESemmé A-List Collection to achieve show-stopping looks.

The TRESemmé Experience: More than Just Backstage

While the runway showcases dazzling designs, TRESemmé's influence extends far beyond it. This season, the brand invites fashion enthusiasts to experience the magic firsthand with the TRESemmé Style Studios Pop-Up Salon. Located at 216 Lafayette in SoHo, this interactive salon allows anyone and everyone—no backstage pass needed—to get a taste of runway glamour. Walk-ins are welcome, but guests can also book appointments through Eventbrite to ensure they don’t miss out on the exclusive opportunity to receive top-tier styling treatments found only in high-fashion circles.

"Each year at Fashion Week, we strive to elevate our collaborations with leading designers and bring outstanding quality hair care to the mainstream,” stated Yoni Klein, Head of Marketing for TRESemmé North America at Unilever. “We're breaking down barriers in beauty. Looking fabulous should be accessible to all, not just the elite."

Celebrating the Nightlife: Get TF Out of Bed Campaign

This year's events coincide with TRESemmé's bold campaign, Get TF Out of Bed, designed to infuse life back into nightlife experiences across the country. As the title sponsor of NYLON Nights Fashion Edition on September 12, TRESemmé is throwing an unforgettable party at Classic Car Club Manhattan, promising to keep fashion’s elite out of their beds and fully immersed in the night’s festivities. TRESemmé brand ambassador Paige DeSorbo will join fellow influencer Victoria Fuller to celebrate the season finale of the brand's engaging YouTube series, which showcases the confidence boost that stunning hairstyles can provide.

Featuring appearances from trending creators like Xandra, Mia Martini, and Victoria Villaroel, this series emphasizes the impact of inner confidence on one’s outer appearance, proving that style starts from within.

Unlock Your A-List Energy with TRESemmé

The spotlight at Fashion Week will undoubtedly be on the TRESemmé A-List Collection, an assortment of eight styling essentials crafted for both professional and everyday use. This collection offers affordability without compromising on quality, featuring products that embody salon-level luxury. Each product is formulated with exquisite scents from master perfumers that blend golden vanilla with sandalwood, adding a touch of sophistication to any hairstyle.

From the Dry Texturizing Spray that adds volume without weight, to the Signature Hair Fragrance that keeps you smelling as fabulous as you look, every item is designed with practicality and performance in mind. The Instant Fix Styling Stick is an unsung hero for managing flyaways in the hustle of backstage chaos, while the Lacquer Shine Spray delivers a glossy finish that competes with even the brightest runway lights.

Moreover, the collection includes essential tools to confront common styling challenges. The Smoothing Cream combats frizz, ensuring sleek looks under the flash of countless cameras, while the Bonding Oil helps you achieve that coveted “rich girl” glow.

The Future of Hair Care

As TRESemmé continues to innovate and rejuvenate its product offerings, the brand remains dedicated to enhancing the beauty experience for all. TRESemmé’s collaborations with top designers and stylists allow consumers to feel like A-listers without the premium price tag, making high fashion more accessible than ever.

The TRESemmé A-List Collection, acclaimed for its exceptional performance and affordability, is exclusively available at Target, priced at an accessible $11.99 per product. Be sure to follow @tresemme on TikTok, Instagram, and YouTube for expert styling tips and the latest trends.

About Unilever North America

Unilever is a leader in the Beauty & Wellbeing sector, along with Personal Care, Home Care, Foods, and Ice Cream products, operating in over 190 countries and touching the lives of 3.4 billion people daily. With a workforce of 128,000 employees, Unilever generated substantial sales in 2024. Some of its flagship brands include Dove, Hellmann's, and TRESemmé. For more details, visit www.unileverusa.com and www.unilever.ca.