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Discovering the Sensation of Hublot's New Big Bang Original Soft Touch

Luxury watches have always fascinated enthusiasts, embodying both craftsmanship and elegance. However, Hublot goes beyond mere visual admiration with its new model—the Big Bang Original Soft Touch—which invites wearers to experience a unique sensory interaction with their timepieces. This new offering marks a remarkable evolution in Hublot's approach, emphasizing not just aesthetic beauty but also tactile delight.

A New Chapter in Design and Material Innovation

Launched in September 2026, the Big Bang Original Soft Touch reflects two decades of innovation from Hublot since the original Big Bang's debut in 2005. With a fresh take on their iconic design, Hublot has applied a specially developed textured rubber compound to the case, bezel, dial, and strap, resulting in a finish that feels as luxurious as it looks. This new material approach is not simply a coating but an innovative method where the texture is integral to the actual construction of the watch. This groundbreaking technique creates an unprecedented sensation that is soft to the touch while ensuring the durability synonymous with Hublot.

The Visual and Tactile Experience

The Big Bang Original is now available in two striking colors, All Black and All Red. Each model uniquely interprets Hublot's design ethos through a tactile lens. The All Black version continues a long legacy of striking monochrome designs, first introduced in 2006 and transformed into a powerful statement that challenged conventional watch aesthetics. This time, the All Black not only captivates visually but also offers a soft, inviting surface, enhancing the way wearers perceive color and texture in a timepiece.

Conversely, the All Red version honors Hublot’s pioneering work with high-tech ceramics. The vibrant hue redefines expectations, combining rich color with an unparalleled tactile experience. The approach transforms the watch into more than an accessory; it evolves into a statement piece that feels just as powerful in the hand as it does on the wrist.

Engineering Excellence and Functionality

Under the hood, the Big Bang Original Soft Touch is powered by Hublot's own Unico chronograph movement, showcasing the brand’s commitment to in-house engineering. This movement integrates five patented innovations that elevate the performance and reliability of the watch, including a column wheel and dual clutch architecture. With a power reserve of up to 72 hours, the self-winding mechanism embodies a perfect balance of functionality and artistic expression.

The 43mm case beautifully combines the brand's iconic architecture with modern refinements. The titanium construction is enhanced with the soft-touch rubber, making it a luxurious addition to any watch collection. It features fine touches such as a soft rubber-coated crown, rectangular pushers, and intricate detailing on the dial that accentuates the three-dimensionality of the piece. The One Click strap system allows for effortless changes, further amplifying the watch’s user-friendly design.

An Unwavering Commitment to Quality

Hublot’s dedication to excellence is underscored by their renowned 5+5 warranty program, which provides up to ten years of coverage, reflecting the confidence they have in their products and craftsmanship. This assurance, along with the careful attention to detail in the design and materials, positions Hublot not just as a luxury watchmaker but as a leader in horological innovation.

The experience of the Big Bang Original Soft Touch extends beyond the watch itself, presented in a specially designed case that mimics the tactile sensation of rubber, enhancing the overall ownership experience for Hublot enthusiasts.

Conclusion: The Big Bang Original Soft Touch

Hublot continues to redefine luxury with its Big Bang Original Soft Touch, where innovation meets sensory satisfaction. With its exquisite materials and unparalleled design, this timepiece is not only a visual treat but also a testament to Hublot’s legacy of crafting watches that resonate deeply beyond the surface. Available at select Hublot retailers and online at hublot.com, this watch embodies the future of luxury horology, inviting wearers to feel the art of watchmaking in a whole new way.