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Crayola and McDonald's Team Up for a Unique Happy Meal Experience

In an exciting move that promises to elevate children's playtime, Crayola has forged a global partnership with McDonald's to launch an innovative Happy Meal experience. This collaboration aims to ignite the imaginations of kids across the world, making everyday dining experiences into extraordinary adventures. From December 2025, families from over 60 countries will have the opportunity to indulge in limited-edition Happy Meals that not only satisfy hunger but also inspire creativity.

The new Happy Meal, dubbed the Planet McDonald's Happy Meal, features a captivating array of space-themed activity kits and toys designed specifically to encourage children to engage in hands-on creative activities with their families. This initiative is part of Crayola's enduring mission to inspire artistic exploration and self-expression in children. As Anna Roca, head of Global Partnerships at Crayola, articulated, “This partnership transforms one of the most cherished family experiences, the Happy Meal, into a journey of imagination, allowing kids to fill the universe with color.”

What's Inside the Happy Meal?

The evolution of the Happy Meal extends beyond just traditional toys as it embraces Crayola’s signature appeal. Each meal comes with co-branded items, notably activity kits that encourage children to draw, color, and create in a theme that resonates with the excitement of space exploration. As families experience this imaginative journey, they will notice that the Happy Meal boxes have been redesigned to showcase illustrations created by children, celebrating their natural creativity.

Furthermore, this campaign integrates an engaging digital experience. Kids can scan their creative works and watch them come alive in a vibrant space-themed interactive environment, expanding their avenues for learning and creation. This innovative aspect not only promotes artistic skills but also aligns with modern technology trends, making creativity accessible and fun.

Promoting Hands-On Play

In a landscape where screens dominate children's leisure time, this collaboration is a welcomed return to meaningful, hands-on experiences that foster familial bonds. Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald's, emphasized the importance of creating unique experiences that resonate with families. “This partnership allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey,” she noted.

The integration of Crayola's creative intellectual property (IP) across various marketing channels further reinforces the campaign’s commitment to creativity. For the first time, Crayola will also provide colored pencils exclusively for McDonald's, marking a significant addition to the brand's offerings.

Conclusion

As the Planet McDonald's Happy Meal rolls out in select McDonald’s locations around the world, it is clear that this partnership is more than just a business collaboration—it is about nurturing the next generation’s creative spirit. By taking a giant leap into imagination, children can transform routine moments into colorful adventures, inspiring a world where creativity knows no bounds. The initiative not only delights young diners but also encourages parents to play an active role in their child's creative development. With availability in markets varying until March 2026, families everywhere are invited to embark on their own imaginative journeys, one meal at a time.