Experience the Enigmatic Gothic Horror Room in Shibuya’s Big Echo

Unveil the Mysteries of the Gothic Horror Room at Big Echo

Starting July 6, 2026, Big Echo in Shibuya will unveil an enchanting and eerie new attraction, the "Gothic HORROR ROOM - Witch's Reception Room." This unique concept room is the result of an exciting collaboration between Daiichikosho Co., Ltd. and Nippon Television Art Inc. (NTV Art), a comprehensive design production company that specializes in creating captivating sets and graphics for NTV programs.

Designed to immerse visitors in a world that blends fantasy with horror, the Gothic Horror Room promises an unforgettable karaoke experience. Imagine entering a dimly lit mansion adorned with flickering candlelight and eerie potion bottles that evoke the theme of gothic horror. Every detail is meticulously crafted to create a mysterious atmosphere where guests can indulge in singing.

Once inside, participants will feel as if they have wandered into a witch's domain. With a chilling ambiance featuring a faux fireplace where human bones are artistically arranged, the experience is both authentic and disquieting. This one-of-a-kind space aims to transport guests away from their everyday routines, making it ideal for creating photogenic memories with friends or enjoying a thrilling summer ghost-testing experience, especially around Halloween.

To commemorate the room’s opening, Big Echo will host an exclusive campaign. Visitors who utilize the flagship model of the DAM karaoke system, "LIVE DAM WAO!," and achieve a score of 70 or above with duplicates (77, 88, or 99 points, ignoring decimals) will receive a complimentary menu inspired by the Gothic horror theme. The offerings include:

- 77 points: Mysterious Purple Float Drink
- 88 points: Jet Black Parfait
- 99 points: Pizza topped with Strange Meats

(Note: these items will be renamed versions of the dishes available on the standard menu.)

Big Echo is known for its innovative karaoke rooms, having successfully launched various concept rooms like Fantasy Rooms and Idol Color Rooms, aimed at appealing to social media enthusiasts and those seeking unique experiences. The partnership with NTV Art marks a significant step forward, reinforcing Big Echo’s commitment to introducing captivating environments and services that meet the diverse needs of its customers.

As the company continues to adapt to customer preferences and unique location characteristics, it aims to enhance customer satisfaction and attract more visitors through thrilling experiences like the Gothic Horror Room.

Overview of Gothic HORROR ROOM - Witch’s Reception Room

- Opening Date: July 6, 2026 (Monday)
- Location: Big Echo Shibuya Center Street Main Store (1 room available)
- Theme: Experience a Gothic horror ambiance resembling a mansion inhabited by a witch, complete with a fireplace and chandeliers.
- Store URL: Big Echo Official Site

Launch Campaign Details

- Start Date: July 6, 2026 (Monday)
- Campaign Details: Guests achieving a score of 70 or above with duplicates on the "Precision Scoring Ai Heart" will receive a themed menu.