#UK #Retail Innovation #Pricer Avenue™ #East of England Co-op #East of England

Pricer Avenue™ Revolutionizes Grocery Retail

In a pioneering move, Pricer has successfully completed the first pilot of its revolutionary communications platform, Pricer Avenue™, in collaboration with East of England Co-op, a prominent grocery retailer in the UK. This innovative platform was introduced in a live grocery environment, marking a significant milestone in retail technology.

Overview of the Pilot

East of England Co-op, which manages around 120 stores throughout the East of England, has become the first retailer to validate the Pricer Avenue™ platform. This pilot confirms the platform's readiness for commercial deployment expected by early 2026. The project focuses on enhancing customer interactions at the shelf-edge, which is becoming increasingly crucial in driving store performance and customer experience.

The pilot installation was strategically positioned in high-value zones within the stores. Notably, it complements the existing Pricer electronic shelf labels (ESLs) already utilized by the Co-op. This integration not only boosts the visibility of promotions but also improves communication between brands and customers right at the moment of decision-making.

Enhanced Customer Engagement

Rob Smith, Technology Officer at East of England Co-op, remarked on the platform's impact: "Avenue is bringing new energy to our key promotional areas. It's a big step toward delivering a store experience that's ready for the future." He emphasized the innovative 'Floating Canvas' feature of the platform, which allows the retailer to promote specific products and tell brand stories effectively right at the shelf edge.

Pricer Avenue™ operates on a battery-free rail system, which continuously powers the shelf-edge displays. This technology supports larger, more impactful displays, allowing various ESLs to be interconnected for effective campaigns and enhanced customer engagement without complicating operational tasks.

Scalability and Future Prospects

Finn Wikander, the Chief Product Officer at Pricer, expressed enthusiasm over the pilot's success. He noted, "Seeing Pricer Avenue™ live in-store and delivering value for a customer is an important milestone." The platform is designed to align with modern shopper expectations, offering richer, more informative experiences and unlocking new possibilities for brand engagement.

Following this successful pilot, Pricer is eager to extend its trials to additional locations in Europe and Asia, confirming its commitment to enhancing the retail shopping experience worldwide. Retailers interested in adopting the Pricer Avenue™ platform can look forward to its official sales launch at NRF 2026.

Conclusion

As the retail landscape continues to evolve rapidly, initiatives like Pricer Avenue™ represent critical advancements in how brands communicate with customers. By transforming the shelf-edge into a dynamic, information-rich environment, Pricer and East of England Co-op are not only meeting current demands but also paving the way for future innovations in retail. With this successful pilot under its belt, Pricer is well on its way to redefining shopper experiences globally.

For more details about the Pricer Avenue™ platform, visit the official site here.