#Japan #Kanagawa #My Bottle #Aji no Moto

Aji no Moto AGF Initiates My Bottle Campaign to Combat Plastic Waste

Aji no Moto AGF Co., Ltd., under the leadership of President Kenji Shimamoto, is launching the "Let's Carry a My Bottle Movement" campaign starting May 1, 2026, in an effort to reduce plastic waste in line with the upcoming June Environmental Month. This initiative is part of a collaborative effort among companies supporting the "Kanagawa Plastic Waste Free Declaration."

Kanagawa Prefecture, recognized as an SDGs Future City, took a significant step towards sustainability in the summer of 2018 when a baby blue whale was found washed ashore at Yuigahama Beach in Kamakura, with plastic waste discovered in its stomach. This tragic event was interpreted as a "message from the whale," emphasizing the need to tackle the urgent issues of marine pollution, particularly microplastics. The prefecture aims to achieve zero disposal of non-recycled plastic waste by 2030.

Aji no Moto AGF has initiated measures to significantly reduce plastic usage by approximately 88% and promote the daily use of my bottles through its innovative drink product, the "Blendy® My Bottle Stick" series, set to be released in March 2024. Emphasizing sustainability, Aji no Moto AGF proudly supports the Kanagawa initiative and has become a registered company under the Kanagawa Plastic Waste Free Declaration. The company collaborates with Kanagawa Prefecture in promoting the use of my bottles through various activities.

As part of this initiative, Aji no Moto AGF will sponsor the "Uta Fest JAPAN", beginning in 2024, where attendees bringing their my bottles will receive complimentary samples of the "Blendy® My Bottle Stick". Additionally, participants will have the chance to make their own drinks using on-site water dispensers. The company is also participating in local events such as the "Shonan International Marathon" and the "Sakana-kun's Surprising! Plastic Waste Zero Classroom" to raise awareness through product sampling and valuable educational experiences.

In collaboration with retail stores in Kanagawa Prefecture supporting the Kanagawa Plastic Waste Free Declaration, the "Let's Carry a My Bottle Movement" aims to enhance the everyday use of my bottles. Aji no Moto AGF is committed to realizing a sustainable society through collaboration with various partners, promoting connections among people, and the planet.

Campaign Overview

1. "Let's Carry a My Bottle Movement" Campaign

Consumers can participate in a campaign where scanning the QR code from promotional posters in stores leads them to a quiz. Correct answers will enter them into a lottery for a chance to win prizes, with a total of 150 winners. By engaging with the Kanagawa Prefecture's official YouTube channel, participants can increase their chances of winning—up to five times—by watching eco-awareness videos.

Campaign Details:

• - Application Period: May 1, 2026 - June 30, 2026, until 23:59
• - Inquiries: Campaign Office Tel: 050-5213-3020 (Weekdays from 10:00 – 17:00, excluding weekends and holidays)
• - Prizes:

- A Prize: 50 original stainless my bottles
- B Prize: 25 pairs of tickets to Enoshima Aquarium
- C Prize: 50 assorted "Blendy® My Bottle Stick" gifts

2. Awareness Promotion for My Bottle Use at Retail Stores

In collaboration with various companies, including FamilyMart (1,008 locations in Kanagawa), Aji no Moto AGF products, alongside the "Blendy® My Bottle Stick" series, will be promoted. Campaign posters and POP materials will be displayed nearby designated shelves to encourage the use of my bottles among shoppers.

Product Introduction

The "Blendy® My Bottle Stick" series offers easy drink solutions that dissolve in water, allowing users to enjoy delightful aromas throughout the day. These sticks were developed with sustainability in mind, incorporating a unique Deca-Boscore technology to monitor and present CO2 emissions reductions.

When used with my bottles, the drinks demonstrate remarkable reductions in waste, with the following results:

• - Refreshing Lemon & Vitamin C: 91% reduction
• - Refreshing Acerola & Vitamin C: 91% reduction
• - Four-Blend Tea & Jasmine Tea: 89% reduction
• - Green Tea: 83% reduction
• - Peach Rooibos Tea & Muscat Rooibos Tea: 69% reduction

For more information about products, customers can reach the Aji no Moto customer service at 0120-17-8651.