Guinness and Notre Dame Renew Partnership with Joe Montana for Three More Years

Guinness and Notre Dame: Renewing a Legendary Partnership

As the college football season kicks off, Guinness has announced a renewed dedication to the Notre Dame Fighting Irish through a freshly signed partnership. This landmark collaboration will last for an additional three years, solidifying Guinness’s status as the Official Beer of Notre Dame Alumni and Fans. This alliance began in 2020 and has flourished, proving that some partnerships are as classic as a good pint after a game.

A significant highlight of this renewed relationship is the re-signing of Joe Montana, the legendary Hall of Fame quarterback and long-standing Guinness brand ambassador. Montana's formidable connection to Notre Dame brings a rich history of athletic excellence to the table. He shares his excitement for the next chapter of their partnership, expressing, “I’m thrilled to continue my partnership with Guinness for another three years and keep celebrating everything that makes football season so special.” His words echo the sentiments of many who cherish the traditions surrounding college football.

In addition to extending their collaboration, Guinness is also reintroducing a beloved limited-edition Notre Dame-themed can, now showcasing the Football Leprechaun mark for the first time. This innovation stands to engage more fans, providing another way to celebrate during game day as they raise their pints in honor of their iconic football team. These cans are available in select markets while supplies last, thus encouraging fans to snag them before they disappear.

The partnership emphasizes both organizations' commitment to community engagement. Montana will work alongside Guinness through the Guinness Gives Back program, helping local organizations and enhancing the deep ties that the brand has cultivated within the community over the years. This initiative will not only foster a greater sense of camaraderie among fans but also reinforce the importance of giving back.

Karissa Downer, Director of Guinness in the United States, expressed her enthusiasm for the collaboration, mentioning how both brands align in their values of tradition and community spirit. “Six years ago, we brought the storied brewing heritage of Guinness together with the Fighting Irish, and we knew quickly we had something pretty special,” she noted.

Football season is not just about the game; it’s about the connection it fosters among people. With each kickoff comes an opportunity to gather, celebrate, and create lasting memories—all while enjoying a pint of Guinness. “Here’s to great games, great company and making every gathering a little more legendary with Joe,” concluded Downer.

The Guinness brand itself has a rich history, tracing back to 1759 when Arthur Guinness signed a 9,000-year lease on the famed St. James's Gate Brewery in Dublin. It has consistently worked to innovate its offerings while maintaining a commitment to sustainability and responsible consumption.

As the season unfolds, fans can anticipate not just thrilling games but also new experiences curated by Guinness and Joe Montana that celebrate the sport and the community surrounding it. Here’s looking forward to a season full of enjoyment—both on and off the field. Cheers!

To stay updated on all the latest information about Guinness and Notre Dame, fans can follow the brand on social media at @GuinnessUS. Remember to enjoy responsibly as you toast to the Fighting Irish this football season!