Purely Elizabeth Launches Protein-Packed Granola with Whole Food Ingredients

Purely Elizabeth Expands with Protein Ancient Grain Granola

In a move that caters to health-conscious consumers, Purely Elizabeth, a brand known for its focus on wellness and quality ingredients, has announced the launch of its Protein Ancient Grain Granola. This new product marks the company's expansion into the protein space, providing a nutritious and tasty option for breakfast and snacks.

Founded in 2009 by holistic nutrition counselor Elizabeth Stein, Purely Elizabeth has consistently innovated in the natural foods sector by emphasizing real, whole food ingredients. The brand's latest offering delivers 10 grams of protein per serving, sourced exclusively from nuts, seeds, and oats. Importantly, the granola avoids the use of protein powders or other processed additives, ensuring it aligns with the clean-label trend gaining traction among consumers.

“Seeing the opportunity to rethink protein to make it simpler, more transparent, and delicious, we crafted this granola to support wellness goals while also providing enjoyment,” said Elizabeth Stein. The granola achieves a delightful flavor profile while packing in nutritional benefits. Each serving combines protein-rich ingredients such as almonds, cashews, pumpkin seeds, and chia seeds with organic oats, contributing to a crunchy texture that sets it apart in the category.

Taste tests have shown that Purely Elizabeth’s Protein Ancient Grain Granola is already resonating with consumers, achieving higher preference scores compared to competitors, particularly highlighting the appeal of nuts and seeds as sources of protein. With about 74% of consumers finding these ingredients appealing, this granola caters to the growing desire for transparency regarding food origins and nutritional content.

Available in three enticing flavors: Cinnamon Toast, Almond Butter Berries, and Dark Chocolate Blueberry, the new product line is also certified gluten-free, Non-GMO Project Verified, and vegan. Each batch is carefully crafted using coconut sugar for a light sweetness, ensuring that health does not come at the cost of taste.

As the granola market continues its upward trajectory—now exceeding $1.3 billion—Purely Elizabeth is poised to capitalize on this growth. The brand has seen impressive expansion, recently surpassing $300 million in sales and steadily increasing market visibility.

Retailing at $7.99, the Protein Ancient Grain Granola is available at Target and through PurelyElizabeth.com, with plans for broader distribution across more retailers soon. This launch will be further celebrated with a two-day pop-up event slated for May 15–16 in Los Angeles, featuring a custom Protein Granola froyo truck that offers samples, exclusive merchandise, and appearances by co-founder Elizabeth Stein, who will also preview her upcoming cookbook, Nourish and Thrive, available for pre-order now.

Purely Elizabeth continues to push the boundaries of healthy eating by offering products that are not only nutritious but also delightfully flavorful, making it clear that healthy living can, indeed, be enjoyable. With a thoughtfully crafted lineup of snacks and meals, the brand invites consumers to embrace new food experiences that align with their health goals while satisfying their taste buds.