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InteLogix Plans Global Expansion through Acquisition of Athear

In a significant move towards global growth, InteLogix, a prominent leader in Customer Experience (CX) and Accounts Receivable Management (ARM), has announced its intention to acquire Athear for Marketing Services Co., located in New Cairo, Egypt. This acquisition is not just a strategic purchase but also marks InteLogix's first entry into the EMEA market and various key European regions, including the Gulf Cooperation Council (GCC) countries, the United Kingdom, Germany, France, Luxembourg, Belgium, and Switzerland.

The Vision Behind the Acquisition

The planned acquisition is anticipated to be finalized later this year. Upon its completion, InteLogix aims to establish a service center in New Cairo, enhancing its ability to provide multi-lingual support in languages such as Arabic, Turkish, French, German, Spanish, and Portuguese. The decision to select Egypt stems from its abundant talent pool, cost-effectiveness, robust infrastructure encompassing widespread fiber-optic connectivity, favorable time zone alignments with Europe, and various state incentives for technology and export services.

As part of InteLogix's smart-shoring strategy, the New Cairo location will complement the company's existing delivery model, offering customers a strategic blend of nearshore and offshore options that focus on performance, cultural alignment, and cost efficiency.

Strengthening Customer Bonds

Athear boasts a clientele of globally recognized brands, which emphasizes its reliability as a service provider in the region. The acquisition will enhance InteLogix's service offerings, incorporating Professional Employer Organization (PEO) and Human Resources Organization (HRO) services, further broadening their operational capabilities.

Mario Baddour, CEO of InteLogix, commented, “This intended acquisition is a major step in supporting our clients in managing the rising operational costs in Europe and North America. It allows us to tap into highly qualified, multilingual workforce resources, while enhancing our digital platform with LogixSuite. Our goal is to provide smarter and more efficient solutions based on cultural expertise and operational excellence.”

Athear has built a solid reputation for its top-notch services and significant expertise in customer care and loyalty management. Tarek Ziden, Chairman and CEO of Athear, remarked, “Partnering with InteLogix reflects our values and the strong reputation we've established. We have earned global trust through consistent quality, and this partnership promises to expand our reach while maintaining our momentum.”

Looking Ahead: InteLogix’s Growth Strategy

With over 68 years of experience in financial services, telecommunications, healthcare, and retail, InteLogix is poised to expand its footprint worldwide, concentrating on flexibility, cost-efficiency, and localized expertise. The company’s scalable CX and ARM solutions are designed not only to enhance revenue but also to foster long-term value through deep, lasting customer partnerships.

As InteLogix embarks on this new chapter with Athear, the implications for customer experience in the EMEA region and beyond will be significant, blending local knowledge with global scalability. The expansion not only represents growth for InteLogix but also signals a commitment to delivering effective and culturally nuanced customer solutions on a global platform.