#Japan #Subway #Kawasaki #BEAMS DESIGN

Subway Expands in Kawasaki with New Azalea Store

Subway, a popular sandwich chain operated by WATAMI FAST CASUAL MANAGEMENT Co., Ltd., has just announced the grand opening of its fourth store in Kawasaki, titled "Kawasaki Azalea Store." This exciting new location will open its doors on August 29, 2025, situated in the underground commercial facility of Kawasaki Azalea, directly accessible from both JR Kawasaki Station and Keikyu Kawasaki Station.

A Prime Location

Kawasaki Azalea features a variety of tenants, including dining, services, and fashion, making it a bustling hub for people commuting to and from the station. With its strategic location, Subway anticipates attracting a diverse clientele, whether they are workers in the area, students, or daily commuters. The convenient setting of the store is designed to welcome visitors of all ages, every day of the week.

Innovative Self-Order System

To enhance the customer experience, the Kawasaki Azalea Store will integrate a self-order system, allowing visitors to place their orders at their own pace, even if it's their first time at Subway. This user-friendly system guides customers through the ordering process via an intuitive interface, making it easier for everyone to customize their sandwiches according to personal preferences. First-time visitors are especially encouraged to take advantage of this feature and discover the joy of personalizing their meal in a stress-free manner.

Subway's Ongoing Success

As of August 2025, Subway has reported an impressive streak of 58 consecutive months of increasing sales across its existing locations. The launch of the Kawasaki Azalea Store marks a significant milestone, bringing the national total of Subway locations to 204 stores across Japan.

Celebrating 60 Years with Exclusive Merchandise

In conjunction with the store opening, Subway will also launch limited-edition merchandise to commemorate the brand's 60th anniversary. Developed in collaboration with BEAMS DESIGN, the line will include:

• - Shrimp Avocado Plush Toy & Shopping Bag Set: 8,500 yen (tax inclusive)
• - Shrimp Avocado Plush Toy (Single): 5,000 yen (tax inclusive)
• - Shopping Bag (Single): 3,500 yen (tax inclusive)

Note: The sale of these exclusive items will begin at 8:00 AM on August 29, 2025, and will continue while supplies last.

The shopping bag, made of lightweight and smooth polyester, features an embroidered Subway logo and is ideal for both takeout and everyday use. The plush toy, inspired by Subway's number one menu item, the Shrimp Avocado, is produced by the beloved German brand NICI, ensuring that each toy is crafted with care and affection.

Invitation for Franchise Opportunities

WATAMI FAST CASUAL MANAGEMENT is also currently seeking franchise owners for the Subway brand. With a business model that utilizes no fire or oil, Subway stores promote a safe and clean environment, making it an ideal investment for those interested in a compact kitchen setup. Anyone interested can contact the Store Development Department at WATAMI FAST CASUAL MANAGEMENT via the details provided below:

• - Phone: 03-6423-6580 (General inquiries)
• - FAX: 03-6423-6581
• - Email: [email protected]

A Brief History of Subway

Founded in 1965 in Connecticut, USA, Subway began as a small sandwich shop started by Fred DeLuca to cover his college tuition. Over the years, the brand has evolved into a global franchise with more than 100 countries represented, specializing in customized sandwiches. In Japan, Subway opened its first store in Minato, Tokyo, on March 25, 1992, and has since expanded its reach throughout the nation.

Every day, the store bakes fresh bread and combines it with premium ingredients, such as roast beef and shrimp avocado, surrounded by crisp vegetables prepared by the talented sandwich artists who craft each order with care and dedication.