#USA #Los Angeles #Women's Health #Prelude Growth #Perelel

Perelel Secures $27 Million Growth Investment from Prelude Growth Partners

Perelel, a trailblazing company focused on women's health, has recently announced a substantial $27 million investment from Prelude Growth Partners. This funding also includes participation from notable investors such as Unilever Ventures, Willow Growth Partners, and Selva Ventures. This strategic investment marks a pivotal point in Perelel's journey, as it evolves from being primarily a prenatal brand to a holistic women's health entity.

Founded by a team including co-founders Victoria Thain Gioia, Alex Taylor, and Dr. Banafsheh Bayati, Perelel aims to deliver clinically-backed products that support women throughout different hormonal stages of their lives. This infusion of capital is intended to help transition from early angel investors to a partner that aligns with Perelel's advancing vision. Prelude Growth Partners recognized the potential in Perelel's brand positioning, scientifically-backed high-quality products, and robust business performance. Remarkably, within five years since its inception, Perelel has achieved profitability, doubled its revenue annually, maintained high subscriber retention rates, and broadened its offerings to encompass fertility, pregnancy, postpartum, and perimenopausal support.

Victoria Thain Gioia, the CEO of Perelel and a mother of four, expressed her enthusiasm about the investment, stating, "This moment validates what we've built over the past five years – a business that proves women trust and return to brands that invest in clinical rigor and medically-backed solutions." She highlighted that partnering with Prelude Growth, a women-founded firm experienced in scaling consumer health brands, is crucial as they move beyond just pregnancy and postpartum support to provide comprehensive women’s health solutions.

The co-founder, Alex Taylor, who is also a mother of two, emphasized that the women's health market is undergoing a transformation due to various influencer-led brands and unverified product claims. He remarked, "We’ve built our reputation on a foundation of trust and commitment to delivering clinically-proven products. This trust nurtures our community and builds genuine connections with our customers and women who choose us."

Perelel's mission is clear: to create a world where women feel healthy and supported. As the market is flooded with unregulated information, the need for transparency and reliable solutions is more critical than ever. The company seeks to bridge this gap by offering doctor-formulated products, clinically-proven ingredients, and ensuring continuity through various life stages, all backed by a significant focus on research and development.

Neda Daneshzadeh, co-founder and Managing Partner of Prelude Growth, noted Perelel's unique position in the marketplace due to its doctor-founded roots and commitment to rigorous clinical validation. She expressed pride in partnering with Perelel to help develop a leading brand in the reimagined landscape of women's health.

About Perelel

Founded by an OB/GYN, Perelel is revolutionizing women's health by offering targeted nutritional supplements designed for various stages of a woman’s hormonal journey, from preconception through to perimenopause. They provide scientifically-supported vitamin routines and essential wellness products, addressing the specific health needs of women uniquely. Recognized for excellence, many Perelel products earned the prestigious Clean Label Project Purity Award, reflecting their dedication to quality and safety in consumer health. To learn more about Perelel and their offerings, you can visit their website at perelelhealth.com.

About Prelude Growth Partners

Prelude Growth Partners is a leading equity firm focusing on consumer-centric brands tailored for the modern consumer. By partnering with innovative founders, Prelude Growth enhances brand potential with operational support and an extensive network. Their investment strategy spans various consumer sectors including health and wellness, beauty, and personal care. For additional information on Prelude Growth Partners, you can visit their website at preludegrowth.com or follow them on LinkedIn.