#Japan #Tokyo #Advertising #GENIEE #RMP

Introducing the Trend Word Feature in GENIEE RMP

In an exciting development, GENIEE, incorporated in Shinjuku, Tokyo, has announced the addition of a cutting-edge Trend Word Feature to its retail media platform, GENIEE RMP. This feature allows users to see the most engaged search words ranked according to various metrics, including search volume, click-through rate (CTR), and cost per click (CPC).

What is the Trend Word Feature?

The newly integrated Trend Word Feature visualizes the search words inputted and clicked on by users across websites utilizing GENIEE RMP. By ranking these words based on critical performance indicators, advertisers can clearly see which keywords to bid on, significantly enhancing their advertising strategies.

Background and Purpose of the Feature

GENIEE RMP serves as a platform for eCommerce sites, enabling them to implement search-driven advertisements that respond directly to user behavior. Previously, advertisers found it challenging to identify the best keywords for bidding, often relying on guesswork due to the lack of visibility regarding search words and their volumes. This gap made it difficult to provide accurate forecasts for ad placements.

Recognizing this pain point, GENIEE developed the Trend Word Feature to quantify and visualize the search words from sites using GENIEE RMP.

Benefits of the Trend Word Feature

• - Simplifying Ad Placement

With the Trend Word Feature, advertisers can efficiently identify keywords that align with their products, simplifying the overall ad placement process. This improvement allows for more strategic decision-making regarding which keywords to target for their campaigns.

• - Refining Bidding Strategies

As the rankings display CPC data along with competition levels for each keyword, advertisers can craft more refined bidding strategies. This allows them to understand the landscape better and position their bids more competitively.

GENIEE is committed to ensuring optimal performance from GENIEE RMP for both publishers and advertisers, continually seeking enhancements that meet the evolving needs of the digital advertising landscape.

Overview of GENIEE RMP

The GENIEE RMP platform streamlines the process for retailers and eCommerce businesses to convert their websites into effective advertising spaces. By leveraging consumer purchasing and behavioral data, it constructs more effective advertising options, and provides an accessible management interface that simplifies ad placement and oversight in mere minutes. Through a few straightforward steps, retailers can maximize the effectiveness and revenue of their retail media, all while minimizing operational efforts.

For more information about the GENIEE RMP platform, you can visit their official website: GENIEE RMP.

Contact for Product Inquiries

For those interested in learning more about GENIEE RMP or to inquire about advertising options, individuals can reach out to:

• - GENIEE Demand Side Business Division
• - Contact Person: Tanaka
• - Phone: 03-5909-8175
• - Email: ads.platform_mkt@geniee.co.jp

About GENIEE

GENIEE is a marketing technology company dedicated to creating a world where everyone can achieve success in marketing. It aims to be a globally recognized tech company originating from Japan, contributing to Japan and Asia by developing solutions addressing various challenges related to revenue growth and productivity improvement.

• - Company Name: GENIEE, Inc.
• - CEO: Tomoaki Kudo
• - Head Office: 6-8-1, Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Established: April 2010
• - Capital: 100 million Yen (as of December 2024)
• - Employees: 617 (as of March 2024)
• - Global Offices: USA, India, Singapore, Vietnam, Indonesia, UAE
• - Business Areas: Advertising platform services, Marketing SaaS, International business, Digital PR
• - Website: GENIEE