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Tsuruyayoshinobu Launches New Autumn Flavors of Honwarabi

Tsuruyayoshinobu Co., Ltd., a well-known Japanese confectionery company based in Kyoto, has proudly announced the release of two renewed autumn flavors of their highly popular Honwarabi, scheduled to debut on September 1, 2025. These new flavors, namely "Honwarabi Autumn Koshi-An" and "Honwarabi Chestnut," promise to bring seasonal joy while highlighting the unique texture that Honwarabi is renowned for.

What is Honwarabi?

Honwarabi is a delightful cool confection made from the rare "Honwarabi flour," derived from the roots of the bracken fern. This special flour provides a wonderfully soft and chewy texture that sets it apart from other sweet treats, being even more delicate than standard water jelly. Tsuruyayoshinobu has brought this exquisite dessert to customers primarily during the summer months, but with the introduction of these two new autumn flavors, it aims to expand the seasonal offerings.

Crafted with care and attention to detail, each piece of Honwarabi is an embodiment of the artisans' dedication, featuring a gentle sweetness from the carefully made Koshi-An bean paste, ensuring a smooth deliciousness.

Introducing the New Flavors

With the theme "Autumn Hues, Summer Texture," the new autumn flavors aim to deliver a fresh taste experience even during the lingering summer heat.

1. Honwarabi Autumn Koshi-An

The renewed version of the standard summer favorite, the "Autumn Koshi-An," maintains its signature wobbly texture while enhancing the amount of Koshi-An. It incorporates a subtle flavor of yuzu citrus, delivering a rich yet refreshing autumn taste that can be enjoyed even in the early days of fall when heat still prevails.

2. Honwarabi Chestnut

This year, the beloved "Chestnut" variant has undergone a flavorful transformation. By combining chestnut paste with Koshi-An, and adding exquisite chestnuts from Kumamoto, this renewed offering presents a chestnut lover's dream. With its satisfying creamy texture and the delightful flavor of chestnuts, it promises an exquisite indulgence for anyone who appreciates this seasonal delicacy.

Product Details

• - Product Names: "Honwarabi Autumn Koshi-An" and "Honwarabi Chestnut"
• - Release Dates: Online availability begins on August 25, 2025; in-store availability starts on September 1, 2025.
• - Sales Period: From the release date until around October 15, 2025 (Online may end earlier).
• - Availability: Tsuruyayoshinobu's flagship store, direct stores, department stores, and the official online shop.
• - Pricing: "Autumn Koshi-An" is priced at 335 yen each, while "Chestnut" is 378 yen each. Gift sets are also available starting from 2,312 yen.
• - Shelf Life: 80 days
• - Allergens: None among the major allergens.

A Brief About Tsuruyayoshinobu

Founded in 1803 in Kyoto's Nishijin district, Tsuruyayoshinobu has built over 220 years of history as a traditional Japanese confectionery maker. With a motto of