#Japan #Shinjuku #Hoken Minaoshi #Marriage Greeting #New CM

Hoken Minaoshi Honpo Releases New Web Commercial

In a remarkable nod to the nostalgic early Heisei era, Hoken Minaoshi Honpo Group, based in Shinjuku, Tokyo, has launched a new web commercial titled 'Marriage Greeting.' This release follows the immense success of their previous installment, 'Proposal,' which garnered over 2.4 million views as of December 2, 2025, just days before the new ad's release.

The first ad, released in August 2025, showcased a couple engaged in an emotionally charged proposal at a quaint restaurant. However, instead of the expected romantic words, the male protagonist delivered a surprisingly humorous line beginning with the syllable 'ke,' which took viewers by surprise and left them chuckling. The ads are designed to resonate with audiences by capturing the essence of the Heisei period, blending comedic elements with nostalgic visuals that spark fond memories.

The overarching theme of the series, titled '3704th Proposal,' cleverly links to a popular drama from the Heisei era, simultaneously incorporating the term 'Minaoshi,' which means 'review' in Japanese, suggesting a reevaluation of insurance choices during significant life events.

The New Installment: 'Marriage Greeting'

The newly released commercial, which debuted on December 5, 2025, features familiar faces from the last ad: Hirotatsu Terabayashi as the boyfriend, Shiori as the girlfriend, and Motohiro Ushio, portraying her stern father. The narrative picks up where 'Proposal' left off; this time, the couple visits the girlfriend's home for the marriage blessing. The story unfolds with a dramatic confrontation between the young couple and her strict father, promising to deliver both comedic and heartwarming moments.

The new commercial consists of both 15 and 30-second versions and is expected to be shared widely on various online platforms, as well as in stores. This campaign serves not only to entertain but also to prompt important conversations about insurance and the significance of reviewing one's policies in light of life's changing circumstances, a theme that resonates deeply with individuals experiencing life’s pivotal milestones.

Background on Hoken Minaoshi Honpo

Hoken Minaoshi Honpo operates as a versatile insurance consulting agency with a well-established presence across Japan, boasting approximately 350 retail locations. The agency is committed to offering tailored advice on over 50 insurance products from various companies. Clients can access free consultations in person, online, via phone, or through home visits, emphasizing their dedication to making insurance advice accessible.

As the nation moves into an era where individuals are expected to live longer lives, Hoken Minaoshi Honpo aims to evolve into a 'Life Support Platform,' helping customers to navigate their financial security with ease and confidence. They also explore diversified services such as mortgage and elder care consultations, reinforcing their commitment to comprehensive life support.

Corporate Overview

• - Company Name: Hoken Minaoshi Honpo Group
• - CEO: Tomoki Usui
• - Headquarters: Shinjuku, Tokyo, Japan
• - Established: May 18, 2022
• - Capital: 500 million JPY
• - Employees: 2,218 (consolidated)
• - Business Focus: Insurance-related services
• - Website: mhompo.co.jp

In conclusion, with the release of 'Marriage Greeting,' Hoken Minaoshi Honpo continues to push the boundaries of traditional advertising by blending nostalgia with crucial discussions about insurance, cultivating a deeper connection with their audience across generations.