A New Taste Experience with Minimal’s EXPERIMENTAL #20
Minimal, a specialty chocolate shop based in Shibuya, Tokyo, is set to launch its latest innovative product,
EXPERIMENTAL #20, on October 1, 2025. This limited-edition chocolate represents a bold exploration in the world of cacao, utilizing a unique fermentation process involving koji. This experimental approach allows chocolate enthusiasts to experience two distinct flavors derived from Ghanaian cacao beans, highlighting the remarkable differences brought about by fermentation.
A Unique Fermentation Technique
The chocolate is made using a cutting-edge technique that incorporates koji, a traditional Japanese fermentation agent. By applying koji to the Ghanaian cacao beans, Minimal has successfully achieved a more pronounced acidity and umami that would not typically be present in conventional chocolate. This method enhances the natural flavors of the cacao, creating a vibrant taste reminiscent of early-maturing oranges, an unexpected delight for chocolate lovers.
This innovative experiment is just the beginning for Minimal, as they actively seek to explore the potential of fermented chocolate in the future, pushing boundaries in flavor development.
Taste the Difference
EXPERIMENTAL #20 features a unique tasting experience, as it combines 70% cacao sourced from Ghana with a portion made from the newly developed koji fermented cacao. This blend allows customers to compare the traditional fermentation's comforting sweetness and nutty notes against the refreshing acidity that the koji process brings, reminiscent of young raspberries and zesty oranges. This juxtaposition invites chocolate lovers to appreciate the intricate nuances of flavor that arise from fermentation variations.
An Experimental Series Like No Other
The
EXPERIMENTAL series, which has been ongoing since 2019, is centered on a journey of discovery in cacao production techniques. Minimal releases only five limited-edition products each year, each under a different title, and EXPERIMENTAL #20 is a testament to their commitment to pushing the boundaries of flavor. Produced with care and precision, each chocolate is meticulously crafted to explore new flavor possibilities. Factors like roast temperature and processing techniques are adjusted, allowing each batch to express its unique character.
Product Information
- - Price: ¥2,160 (including tax)
- - Release Date: October 1, 2025
- - Availability: Online store and 富ヶ谷本店
Minimal has turned cacao into an art form, drawing upon the rich histories and traditions of cocoa cultivation from around the world. Their team of chocolatiers, pâtissiers, and technicians collaborates closely to develop high-quality chocolate with an emphasis on sustainability and ethical practices. They strive for excellence, evidenced by receiving 101 awards over ten consecutive years at international competitions.
Where to Experience Minimal's Creations
The flagship store,
Minimal 富ヶ谷本店, is conveniently located in Shibuya and features a cozy cafe space where customers can indulge in chocolate, coffee, and other tasty treats. Here are some details on their locations:
Address: 2-1-9 Tomigaya, Shibuya, Tokyo
Access: 6 minutes walk from Yoyogi Hachiman Station (Odakyu Line)
Hours: 11:30 AM - 7:00 PM (Last Orders at 6:30 PM)
- - Minimal The Baking 代々木上原:
Address: 1-34-5 Kamiyama, Shibuya, Tokyo
Access: 2 minutes walk from Yoyogi Uehara Station
Hours: 11:00 AM - 7:00 PM
- - Patisserie Minimal 祖師ヶ谷大蔵:
Address: 8-8-24 Kinuta, Setagaya, Tokyo
Access: 3 minutes walk from Soshigaya Okura Station (Odakyu Line)
Hours: 10:00 AM - 6:00 PM (Hours may vary)
- - Minimal The Specialty 麻布台ヒルズ:
Address: 5-8-1 Toranomon, Minato, Tokyo
Access: Directly connected to Kamiyacho Station (Hibiya Line)
Hours: 11:00 AM - 7:00 PM
About βace Co., Ltd.
Founded by Takashi Yamashita, the company based in Shibuya City has been dedicated to producing high-quality chocolate since its inception. Featuring a skilled team, Minimal is committed to pursuing exceptional flavors, developed through respectful collaborations with cacao farmers and sustainable practices. With a history of participating in development projects to enhance cacao quality, their commitment to improving cacao farmers’ livelihoods continues to drive the mission.
To learn more, visit
Minimal's Website or follow them on social media platforms.