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MasterClass Introduces Business Rebels Series

On April 24, 2025, MasterClass, the renowned online learning platform, debuted an exciting new series called Business Rebels. This innovative Original Series dives into the unique paths of exceptional business leaders who have rewritten the rules to create thriving enterprises. By sharing their stories, these pioneers aim to inspire MasterClass members to discover their unique voices and win in the competitive business landscape.

Unconventional Journeys Explored

The Business Rebels series features two episodes that showcase the remarkable journeys of CEOs who transformed their creative visions into reality, often in the face of significant industry challenges. The first episode is now available to subscribers, emphasizing the power of disruptive thinking and authenticity in brand building.

Episode 1: Branding for Disruption

In the inaugural episode, Mike Cessario, the founder and CEO of Liquid Death, recounts his journey from a burnt-out advertising creative to leading a viral sensation in the beverage industry. Founded with the goal of promoting health and sustainability, Liquid Death has become a cultural phenomenon by redefining how brands can resonate with consumers.

Cessario shares invaluable lessons on identifying gaps in stagnant markets and crafting buzzworthy campaigns without hefty marketing budgets. His tales include his notorious marketing stunts, such as launching limited-edition skateboards infused with Tony Hawk's blood and collaborating with Martha Stewart on grotesque candles resembling severed hands—strategic moves aimed at creating brand visibility and loyalty among consumers.

Episode 2: Turn Buyers Into Believers

Set to release on May 1, the second installment features Laura Modi, co-founder and CEO of Bobbie, a company that disrupts the infant formula industry dominated by pharmaceutical giants. Drawing from her personal experiences as a mother struggling to feed her newborn, Modi reveals how her frustration with inadequate formulas inspired her to create a better option for families.

In this episode, she articulates the importance of listening to and learning from consumer communities, leveraging authentic testimonials rather than traditional advertising methods. Modi emphasizes that nurturing customer loyalty and prioritizing values over rushed growth strategies during challenging times—such as the 2022 formula shortage—are critical elements in sustaining her brand’s success.

Empowering Members for Success

As the Business Rebels series unfolds, MasterClass aims to equip its members with the tools to think innovatively, act decisively, and build standout brands. Each episode is designed not only to entertain but also to educate, reinforcing the idea that unconventional thinking coupled with determination can lead to remarkable success in business.

MasterClass continues to provide a unique platform for aspiring entrepreneurs and established business professionals alike, allowing members to learn from the best in the industry. With an annual membership granting access to over 200 expert instructors, members can delve into a range of topics from business strategy to creative writing.

In just ten minutes, viewers can gain actionable insights that can be applied to their endeavors immediately. This series promises to shift perspectives and encourage future leaders to harness their creativity and embrace disruptive ideas.

Whether it’s cooking with Gordon Ramsay, learning negotiation skills with Chris Voss, or gaining entrepreneurial wisdom from industry disruptors, MasterClass serves as a wellspring of inspiration and practical knowledge, advocating for personal and professional growth.

With MasterClass available on multiple platforms—from mobile devices to Smart TVs—learning is not confined to the traditional classroom, allowing flexibly tailored education for all.

Stay tuned for more inspiring episodes of Business Rebels, and explore how relating real-life stories can provide significant learning opportunities for current and future business leaders.