Unlocking Future Insights: The Launch of NEXT 5-years DOOR with SEEDER and GINZA CREATIVO

In a time where uncertainty reigns, the collaboration between SEEDER, a consulting firm dedicated to consumer insight and innovation, and GINZA CREATIVO, the creative boutique of Shinto Communication, seeks to navigate the complexities of today's VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment. This partnership launches the AI-powered marketing solution service, NEXT 5-years DOOR.

The Challenge of Unpredictability

Today’s businesses face the increasing challenge of adapting to a future filled with uncertainties. The pressure to forecast trends accurately and develop effective strategies has never been more pronounced. With the rapid advancement of generative AI technology, businesses can now analyze market research and consumer insights with unprecedented precision. This evolution has paved the way for innovative solutions that can anticipate changes and define proactive strategies for growth.

NEXT 5-years DOOR: A Dynamic Solution

NEXT 5-years DOOR merges the deep-seated consumer data from SEEDER with the exceptional planning capabilities of GINZA CREATIVO. By harnessing the power of generative AI, it acts as a pivotal “knock tool” designed to aid companies in formulating effective mid-term business strategies. The service is structured around a robust growth framework that encourages exploration and deepening of insights into market and consumer needs.

SEEDER and GINZA CREATIVO's Growth Framework

The collaboration outlines a comprehensive growth stream that integrates two loops: Value Exploration (to uncover new consumer needs) and Customer Exploration (to tap into new market opportunities). This cycle generates 100 types of future personas, enhancing the understanding of shifting consumer dynamics.

Employing a Futuristic Discovery Flow

GINZA CREATIVO has developed a unique AI forecasting system that drives the discovery flow for future insights:
1. Future Prediction & Creation: This original matrix promotes growth in uncertain times.
2. FUTURE WAVE: Creation of a report that offers insight into changing consumer behavior.
3. FUTURE PERSONA: AI generates personas that embody the insights derived from the Future Wave.
4. FUTURE SCENARIO: Scenarios are constructed based on challenges and insights associated with the Future Personas.
5. FUTURE PROTOTYPE: Prototypes are created based on outlined Future Scenarios.

By integrating state-of-the-art AI technologies, NEXT 5-years DOOR maximizes the use of SEEDER's AI foundation "Future Store" which utilizes multiple large language models (LLMs), including ChatGPT and Gemini. This multi-faceted approach extracts insights effectively from various models to format key indicators in a systemic manner. Additionally, the utilization of Insight Graphs and Graph-based Reasoning enables the identification of potential needs and emerging market segments.

A Collaborative Endeavor

Located in the heart of Ginza for over 40 years, Shinto Communication acts as a catalyst for community and business collaboration. They have successfully launched community initiatives like the Ginza Street Bar and the Tokyo Creative Salon, fostering synergy among local businesses and enhancing the cultural landscape.

GINZA CREATIVO is dedicated to preserving and promoting Ginza's culture, collaborating with local organizations and stakeholders to create innovative community experiences, while also engaging relevant media partners to explore further initiatives.

In their journey to redefine creativity, notable figures such as award-winning art directors and creative directors have joined the ranks of GINZA CREATIVO, enhancing the creative output with their expertise.

Shinto Communication: More than Just Advertising

Shinto Communication is not just a traditional advertising company; it acts as a bridge connecting communities, businesses, and consumers. Their philosophy, grounded in the desire to initiate engaging and meaningful contributions to society, is reflected in their various endeavors, including community development projects and innovative advertising campaigns aimed at fulfilling SDGs.

SEEDER: Pioneering Consumer Insights

Founded in 2020, SEEDER spun out from SEEDATA (a subsidiary of Hakuhodo) to merge customer insights and AI technology to drive innovation for consumers and businesses alike. Their offerings include the Future Store, a product aimed at capturing consumer insights looking 3-5 years ahead, delivering profound market foresight that empowers businesses to thrive in a rapidly evolving landscape.

In summary, the launch of NEXT 5-years DOOR marks a significant step forward in the integration of AI into marketing strategies, allowing for a proactive approach to uncertainty, ultimately guiding businesses towards successful outcomes.