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Plusgrade Acquires Oaky: A New Era in Upselling for Hotels

In a significant move reshaping the hospitality industry, Plusgrade, a global leader in ancillary revenue solutions, has recently announced its acquisition of Oaky, an acclaimed upselling platform that has won the title of best upselling software for five consecutive years. This merger is set to create an unparalleled upselling experience by merging the strengths of both platforms into a single powerhouse solution.

The Power of Merging Solutions

Oaky has built a strong reputation for providing hotels with the tools to create upselling experiences that guests truly appreciate. This strategic acquisition allows Plusgrade to unify its offerings with Oaky’s capabilities, enhancing the upselling journey across various customer touchpoints—from pre-arrival offers to upgrades on-site. This comprehensive solution ensures that hotels can maximize revenue while delivering a more valuable experience for their guests.

Ken Harris, founder and CEO of Plusgrade, expressed his enthusiasm about the acquisition, stating, "With the acquisition of both companies, we combine the best of both worlds: our products, our customer presence, and our teams. We are thrilled to welcome Oaky’s partners and build a portfolio of hotel and resort partners that is undeniably leading in the industry. We believe this extensive network of exceptional properties will allow us to provide even more value and innovation to all stakeholders involved."

Enhancing Guest Experiences

The combination of Plusgrade and Oaky not only aims to increase revenue opportunities for hotels but also to enrich the overall guest experience. Erik Tengen, co-founder and CEO of Oaky, highlighted that merging these two platforms into one will significantly boost their ability to innovate and drive revenue growth for hotels worldwide. "Together we will set a new standard for what ‘the best’ means in the hospitality industry," he stated.

Lars Jonker, another co-founder of Oaky, emphasized the pride they feel in finding a strong new home for their company through Plusgrade. He remarked that the merger signifies the start of an exciting new chapter characterized by a shared vision for growth and innovation.

Leadership Changes and Future Vision

As part of this acquisition, Erik Tengen will take on the role of President of Hospitality Upsell at Plusgrade, contributing his deep expertise and clear vision to the future of the company. With this merger, Plusgrade is accelerating its momentum as a global powerhouse in ancillary revenue solutions, delivering innovations for thousands of hotels and hundreds of travel partners worldwide.

This acquisition is expected to open new revenue opportunities worth billions, enhancing the travel experience for millions of travelers around the globe. The deal was facilitated with the financial support of Stifel, which represented the shareholders of Oaky B.V., along with legal advisors from Osborne Clarke, Davies Ward Phillips Vineberg LLP, and Stibbe N.V.

About Plusgrade

Founded in 2009 and headquartered in Montreal with global offices, Plusgrade has solidified its position as a leader in revenues generated through unique experiences. Over 275 of the world's leading travel and financial brands—including airlines, hotels, cruise lines, rail companies, and financial service providers—count on Plusgrade to unlock substantial revenue through exceptional customer experiences.

The expansion brought about by the acquisition of Oaky promises to enhance business opportunities for hotels and improve the guest experience significantly. The hospitality industry eagerly anticipates the innovations and growth that this merger will bring, paving the way for a more dynamic and profitable future.

For more information about Plusgrade, visit plusgrade.com or contact Carrie Moench, Director of Brand Communications at Plusgrade.