Hyundai Motor Group Leads the Charge in Software-Defined Vehicle Collaboration Forum

Hyundai Motor Group Leads the Charge in Software-Defined Vehicle Collaboration

In an effort to spearhead advancements in the automotive sector, Hyundai Motor Group convened the Pleos SDV Standard Forum at its Software Dream Center in Pangyo, South Korea, on August 20, 2025. This event was designed to enhance collaboration among leading figures in the industry while addressing the swift evolution from traditional hardware-centric vehicles to software-defined solutions. The forum gathered representatives from 58 key partners, including major automotive players like Hyundai Mobis, Bosch, and Continental, all united in the goal of transitioning to a software-focused development model.

As industries across the globe undergo substantial changes driven by software integration, Hyundai Motor Group aims to establish itself as a leader in the software-defined vehicle (SDV) revolution. By introducing a new collaboration model, the Group not only seeks to foster innovation in the vehicle manufacturing domain but also to significantly enhance the efficiency of the supply chain tailored for SDV production.

During the forum, Chang Song, the President of the Advanced Vehicle Platform Division, emphasized the importance of collective effort and standardized development frameworks to achieve quality SDV implementation. “Close collaboration with key partners and the widespread adoption of standardized development frameworks are essential for implementing SDVs,” he remarked. This signals a shift in how automotive products are conceived and executed, where adaptability and shared resources among partners become crucial.

A pivotal aspect of the event was the unveiling of a comprehensive technology roadmap aimed at fostering SDV innovation. This roadmap focuses on key principles: speed, transparency, and trust. By using these values as guiding principles, Hyundai Motor Group is looking to reformulate its entire supply chain and reposition stakeholders to adapt to this new model of vehicle production.

Forum Highlights

The Pleos SDV Standard Forum featured a range of keynote addresses and technical sessions designed to inform and engage participants. Among the highlights were five key discussions that addressed crucial aspects of SDV development, such as:
1. Transitioning Vehicle Development Methods: Exploring new methodologies for efficient SDV mass production.
2. Applying CODA: Utilizing the Computing I/O Domain-based EE Architecture to create optimized hardware and flexible software frameworks.
3. Facilitating Vehicle Software Development: Leveraging the Pleos Vehicle OS to streamline software solutions.
4. Standardizing Frameworks: Establishing a plug-and-play approach for external devices.
5. Integrating Software Tools: Fostering robust collaboration between original equipment manufacturers (OEMs) and suppliers.

The exchange of thoughts and strategies was positioned as a critical element not only to tackle current challenges but also to set a clear path for the future of transportation. With robust discussions and key leaders presenting on topics of sustainability, diagnostics, and verification, the Conversations underscored the shared commitment to making the SDV vision a reality.

One significant insight shared during the event was the introduction of an industry-standard software development framework. This framework is designed with the aim of serving as a blueprint for partners to adopt within their individual environments, covering various stages from specifications to feature validations and issue management. A key feature includes enabling secure real-time data sharing between Hyundai Motor Group and its partners, allowing for seamless collaboration while upholding strict security measures.

This newly proposed framework is expected to not only enhance the efficiency of software development cycles but also unify the ecosystem around vehicle control units, thereby moving from traditional, hardware-focused supply chains to a more integrated and horizontally collaborative model.

Ultimately, through the Pleos SDV Standard Forum, Hyundai Motor Group is laying the groundwork for a vibrant SDV ecosystem, supporting its partners in identifying new business opportunities in line with the emergent era of software-defined vehicles. Looking ahead, the group plans to sustain regular forums, continue sharing technical roadmaps, and further accelerate the transformation of development environments, demonstrating their commitment to leadership in the automotive industry's most significant evolution.

For more information about Hyundai Motor Group and its initiatives, visit their official website or relevant media hubs.