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Allergan Aesthetics Unveils Layered Beauty Report

Allergan Aesthetics, a subsidiary of AbbVie, has recently introduced the Layered Beauty: The New Aesthetic Mindset report, which draws on insights from over 12,000 beauty-focused consumers across nine global markets. This groundbreaking report aims to elevate the conversation surrounding aesthetic care by providing fresh perspectives on how cultural attitudes toward beauty and aging are shifting. The findings aim to equip healthcare providers with invaluable insights into the changing behaviors and preferences of today’s aesthetic patients.

Evolving Treatment Paradigms

In recent years, the field of aesthetic medicine has witnessed a notable evolution. According to Nicole Mowad-Nassar, the Senior Vice President at AbbVie and the President of Global Allergan Aesthetics, the future of aesthetic treatments hinges upon personalization, education, and comprehensive treatment planning to achieve naturally appealing outcomes. The Layered Beauty report encapsulates a collective of consumer feedback and practitioner expertise that highlights these transformative trends.

The report coins a novel ideology: layering. Drawing inspiration from the broader beauty, skincare, and wellness industries, consumers now advocate for personalized, multimodal treatment strategies rather than seeking one-off solutions. Dr. Jeanette Black, a Board-Certified Dermatologist from the United States and a contributor to the report, emphasizes this emerging behavior. Rather than focusing on singular treatments, patients are increasingly interested in holistic plans that adapt to their evolving beauty and wellness journeys.

Key Findings from the Report

Among the report's many insights, several key findings outline the new norms in the aesthetic sector:

1. Shift to Long-term Planning: Consumers are increasingly eschewing one-time procedures in favor of personalized, enduring aesthetic strategies that adjust with their life stages and goals.
2. Holistic Approach to Beauty: There is a growing recognition that skin quality is the keystone of aesthetic care, prompting consumers to integrate aesthetic treatments into their larger wellness routines.
3. Importance of Provider Expertise: Education and guidance from trusted healthcare providers remain essential, with consumers valuing their practitioners' advice on long-term treatment plans.
4. Regional Variances: While global trends are emerging, beauty standards and treatment priorities differ by region, emphasizing the need for tailored, localized approaches in aesthetic care.

The Layered Beauty report underscores Allergan Aesthetics' dedication to advancing education through critical consumer insights. The findings advocate for personalized, multimodal strategies that not only enhance the aesthetic but also align intimately with individual objectives and lifestyles.

About Allergan Aesthetics and AbbVie

AbbVie is committed to discovering and delivering innovative medicines and solutions that tackle serious health issues faced today while also preparing to confront the medical challenges of the future. The company aims to significantly impact lives across key therapeutic domains, including immunology, neuroscience, and oncology, including its expansive Allergan Aesthetics portfolio. For further details, the comprehensive Layered Beauty Report is accessible at global.allerganaesthetics.com/layered-beauty.

In this new era of aesthetic treatments, the Layered Beauty report acts as a vital resource for both consumers and practitioners alike, guiding them toward a more thoughtful and personalized approach to beauty.