Exciting Collaboration Brings Osaka Cuisine to Hotel Rooms via Delivery

Osaka Cuisine Delivered to Your Hotel Room!

In an innovative partnership, menu, Inc., headquartered in Shinjuku, Tokyo, has signed a comprehensive collaboration agreement with the Osaka Tourism Board. This agreement marks the first of its kind between a food delivery service and a tourism board in Japan. With this initiative, both organizations are keen on creating unique tourism experiences that leverage the culinary landscape of Osaka, fostering an after-Expo economy, and supporting small and medium-sized restaurants in the region.

The Smile Coupon Project

Since launching the Smile Coupon Project on April 10, 2025, menu and the Osaka Tourism Board have aimed to share Osaka’s rich culinary culture with the world. The Smile Coupon system enables customers to enjoy discounts at over 4,000 participating stores across the prefecture while promoting social contribution by donating a part of the coupon revenue to the Children's Bright Future Fund in Osaka and relief efforts for the Noto Peninsula earthquake in Ishikawa.

Objectives of the Comprehensive Agreement

The partnership focuses on three main pillars:
1. Creating Tourist Experiences through Hotel Collaborations: This initiative will ease the process for guests to order local specialties directly to their hotel rooms, minimizing wait times at popular eateries.
2. Supporting Small and Medium-sized Restaurants: By facilitating their entry into the delivery market, menu aims to help local restaurants attract tourists, further enriching Osaka's diverse food culture.
3. Developing Post-Expo Tourism and Delivery Content: The partners plan to create a “Delivery Map of Famous Osaka Eateries” to promote the city’s culinary strengths through delivery services.

Enhancing Tourist Experiences

Through the collaboration, tourists can indulge in local delicacies like takoyaki from the comfort of their hotel. No more waiting in line for famous dishes; instead, they can enjoy them delivered right to their doorstep. Additionally, the initiative plans to offer local souvenirs via menu, catering to the growing demand among inbound tourists.

This strategy not only aims to support local eateries but also actively contributes to sustainable tourism by spreading out visitor concentrations across various parts of Osaka.

Enriching Local Cuisine

The agreement with the Osaka Tourism Board emphasizes strengthening local establishments. By supporting their delivery service entry, menu assists these restaurants in tapping into a new tourist audience, which is crucial for preserving Osaka's unique culinary heritage. This arrangement fosters opportunities for the next generation of chefs while maintaining the rich tapestry of food experiences that Osaka is famous for.

Innovative Culinary Experiences Post-Expo

Looking ahead, the menu and Osaka Tourism Board partnership will explore innovative concepts that blend tourism with food delivery, significantly benefiting from upcoming city developments, like the Naniwa Line opening in spring 2031. New content and initiatives will contribute to ongoing regional revitalization and attraction.

Additional Support through the Smile Coupon

The Smile Coupon Project reflects a dual aim—promoting Osaka's food culture and driving local economic revival through donations tied to the coupons. Currently, approximately 4,000 stores in Osaka are part of this initiative, making it easy for customers to utilize these coupons for both dining in and delivery options through menu’s platform.

About Osaka Tourism Board

The Osaka Tourism Board is a collective body aimed at enhancing tourism through collaboration with various stakeholders including Osaka Prefecture and local business entities. They've been instrumental in discovering, utilizing, and communicating Osaka’s tourist attractions effectively.

About menu, Inc.

As Japan's leading delivery service, menu strives to establish a comfortable infrastructure for obtaining various needs. Recent developments include a joint venture with KDDI and Reazon HD, enhancing their operational capabilities. Menu aims to enrich everyday experiences by continually providing exciting options for users.

Conclusion

This collaboration holds the promise of transforming how visitors experience Osaka's culinary delights, establishing a robust framework for delivering local cuisine to hotel guests while propelling sustainable tourism and empowering local businesses. Through the Smile Coupon Project and the engagement of the Osaka Tourism Board, the city's vibrant food culture is set to reach new heights in the global arena.