Bamboo Rose Collaborates with Wakefern Food Corp
In a significant move towards bolstering its Own Brand offerings, Wakefern Food Corporation has announced a partnership with Bamboo Rose to adopt its innovative product development and supply chain platform, TotalPLM™. This collaboration marks an exciting expansion of their existing relationship, aiming to enhance the efficiency and efficacy of Wakefern's product management across its extensive supermarket network which includes over 365 stores.
Aiming for Enhanced Brand Development
The TotalPLM™ platform is a robust tool designed to streamline various aspects of product development, from sourcing to supplier relationship management. With its implementation, Wakefern seeks to drive substantial revenue growth, increase its Own Brand market penetration, and improve the success rates of new product launches—all while achieving cost efficiencies.
Pam Ofri, Director of Own Brands at Wakefern Food Corp., emphasized the commitment to providing top-notch products to customers. “Working with Bamboo Rose allows us to refine our product development processes, enhance supplier collaboration, and accelerate our time to market for our award-winning store brands like Bowl & Basket, Wholesome Pantry, and Paperbird.” This synergy is expected to deliver positive outcomes for both customers and the business, fulfilling Wakefern's pledge for quality.
The Benefits of TotalPLM™ Technology
Bamboo Rose’s TotalPLM™ platform is designed to significantly improve operational efficiency, foster innovation, and expedite the product development cycle. By enhancing visibility and promoting better collaboration across teams, the platform ensures an organized and streamlined approach to managing suppliers and product delivery for Wakefern's Own Brands.
The benefits of this technological upgrade are manifold. Not only does it facilitate faster market entries, but it also reinforces Wakefern’s overarching strategy regarding its Own Brands. “Wakefern's dedication to quality and the relentless pursuit of meeting customer needs are widely recognized,” noted Matt Stevens, CEO of Bamboo Rose. “We are honored to be selected to simplify this intricate process of product development and boost innovation while supporting effective business outcomes.”
An Overview of Wakefern Food Corp.
Wakefern Food Corp. has its roots as a small cooperative that began with just eight grocery store owners. Since its inception in 1946, it has grown into the largest retailer-owned cooperative in the United States. Presently, Wakefern boasts nearly 45 members independently managing 365 supermarkets under various banners, including ShopRite and The Fresh Grocer, across multiple states including New Jersey, New York, and Pennsylvania.
About Bamboo Rose
Bamboo Rose stands as a leader in retail technology solutions, particularly with its TotalPLM™ platform—widely regarded as the most comprehensive Product Lifecycle Management (PLM) system available today. It merges critical functions such as planning, merchandising, creative collaboration, and product development, underpinned by AI-driven decision intelligence. Serving around 30% of the top global food retailers, Bamboo Rose is committed to redefining business success through centralized data and enhanced collaboration.
This partnership with Wakefern represents a significant step forward for both entities, positioning them for future growth and success in a highly competitive retail landscape. For more insights into their operations, the public can visit
Wakefern's official website and explore Bamboo Rose at
Bamboo Rose's website.