Launching a New Digital Marketing Support Service by Principle Co., Ltd.

New Digital Marketing Support Service Launched by Principle Co., Ltd.

Principle Co., Ltd., based in Chiyoda, Tokyo, has recently announced the launch of its innovative digital marketing support service called the "Digital Marketing Companion Support." This service aims to offer medium- to long-term assistance for companies' digital marketing endeavors by employing consultants who excel in data literacy. The consultants will work closely with client teams, providing comprehensive support—from strategizing and execution to organizational design and talent development—thereby fostering both significant results and robust team dynamics.

Background for Launching the Service

The trend of in-house marketing operations is gaining momentum globally. However, many companies often face a variety of challenges when pursuing in-house marketing without sufficient preparation, leading to increased workload for internal teams, inefficiencies, and an inability to retain valuable knowledge. Consequently, many companies find themselves falling short of the intended outcomes.

In Japan, there is a growing sentiment among businesses to move beyond merely outsourcing to agencies. Companies desire to establish strong marketing teams that possess a high level of internal understanding. Smaller firms, in particular, often lack dedicated digital marketing specialists and struggle to balance day-to-day operations with essential tasks like strategic design, organizational building, and employee training.

Drawing from its extensive experience supporting over 500 companies with digital marketing, Principle will leverage the insights gained from its wide range of services—including web analytics, data management, advertising, SEO, business intelligence (BI), workforce development, and recruitment—to implement a hybrid approach of semi-resident and remote support. This ensures that the new service focuses on creating resilient teams capable of delivering continuous results.

Overview of the Digital Marketing Companion Support Service

- Service Name: Digital Marketing Companion Support
- Delivery Format: Hybrid of semi-resident and remote support (available both online and offline)
- Key Support Areas:

- Development of digital marketing strategies and annual action plans
- Organizational structure, meeting framework design, and role assignment
- Business process streamlining and operational design
- Data management and analysis (GA4, BI, CRM, etc.)
- SEO, content marketing, and management of web and social media advertising
- Knowledge sharing and documentation improvement
- Training of internal staff
- Defining requirements and supporting the hiring of digital marketing talent

Depending on the client's business circumstances and existing partner frameworks, Principle can flexibly structure support roles that focus on "planning and direction," hands-on support that includes operational tasks, or "partner direction" as necessary.

Three Key Features of the Service

1. Supporting as a Partner, Not an Outsourcer: Consultants work alongside the client's internal team as integral members. With a strong emphasis on data literacy—from data analysis to operational execution—consultants actively participate in reporting, operations, and improvement suggestions. This collaboration fosters a self-sufficient team capable of making data-driven decisions.
2. Comprehensive Marketing Design: The service extends to strategy development, KGI/KPI setting, and ongoing support for annual action plans, meeting structure, business flow, and stakeholder collaboration. By effectively integrating various services like web analytics and SEO, the aim is to build a sustainable organization that does not depend solely on individual skills.
3. Fostering Team Resilience: The service addresses the future by providing comprehensive support, including knowledge sharing, training design, development of documentation, automation of routine tasks through AI, and planning for smooth transitions & enhancements within the team.

Target Companies and Challenges Addressed

- Organizations lacking dedicated or sufficient digital marketing staff, leading to high workloads.
- Companies wishing to shift away from outsourcing and establish internal planning and decision-making capabilities.
- Businesses that frequently oscillate between in-house and outsourced efforts, causing knowledge and expertise losses.
- Firms where web analytics, advertising, and SEO efforts are disjointed and not coordinated for optimization.
- Organizations encountering difficulties in hiring or training digital marketing professionals.

For more details on this service, visit Digital Marketing Companion Support.

Future Developments

Principle aims to utilize its expertise in web analytics, advertising, SEO, BI, education/training, and recruitment to provide comprehensive support for digital marketing organization building and DX talent development. Future plans include bolstering content sharing, model cases for specific industries, and improving operational workflows in collaboration with CAIOs.