#USA #Columbus #The Shipyard #TinyWins #Brand Love

The Shipyard Expands Its Digital Horizons with TinyWins Acquisition

In a significant strategic move, The Shipyard, one of America’s fastest-growing independent agencies, has recently announced its acquisition of TinyWins — a leading global studio renowned for its innovative digital strategies focusing on emotional engagement. This acquisition represents a pivotal step in The Shipyard's journey to refine its offerings in the competitive landscape of branding, marketing, and communications.

Founded on the principle of “Engineering Brand Love,” The Shipyard has always emphasized the power of holistic marketing across paid, owned, and earned media. This philosophy stands out as it unifies different marketing practices into a coherent strategy aimed at amplifying the value of their clients' investments. The agility and advanced capabilities brought in by TinyWins align perfectly with this approach, ensuring that the agency remains at the forefront of creative and effective marketing.

TinyWins isn’t just another digital firm; it has established itself as an emotional intelligence powerhouse that integrates cutting-edge developments in artificial intelligence and digital technologies into its brand-building processes. By transforming timeless human emotions into actionable marketing strategies, TinyWins has succeeded in enabling brands to stay relevant in a constantly evolving market. This commitment to emotional engagement is set to bolster The Shipyard's unique value proposition, making them one of North America’s leading independent agencies.

Building a Stronger Future Together

The integration of TinyWins into The Shipyard is expected to enrich the agency's capabilities significantly. Co-founders Lillian Marsh and Matty Ayers, along with CEO Alwyn De Gallegos, will not only retain their positions but will join the leadership team at The Shipyard, ensuring a seamless transition and continued innovation. As Rick Milenthal, Chairman and CEO of The Shipyard, stated, “This strategic move is not just about acquisition; it’s about bringing exceptional talent and innovative thinking to fuel our growth.”

With a combined team of over 75 talented professionals, the merger aims to create dynamic marketing solutions that can navigate the complexities of consumer engagement today. The combined strength of both organizations aims to serve clients better and foster growth in new markets, enhancing brand connectivity and customer loyalty.

Revolutionary Changes in Marketing Approaches

This acquisition follows a series of strategic expansions by The Shipyard, including the integration of Fahlgren Mortine, a two-time PRSA Agency of the Year, and its subsidiary TURNER, renowned for its expertise in travel, tourism, and lifestyle marketing. In addition, The Shipyard has made several key leadership appointments recently to strengthen its creative and strategic capacities.

The talents and capabilities that TinyWins bring to the table are vital for a fresh wave of marketing innovation. With expertise across strategy, creative design, and app development, TinyWins equips The Shipyard to deliver results that not only resonate but also captivate target audiences effectively. This includes leveraging advancements in AI, Web3, and digital platforms, enabling the agency to future-proof brands amid digital transformation.

TinyWins has been recognized for its stellar contributions to brand strategy and consumer engagement through various prestigious awards, including the Webby Awards and Graphic Design Awards. Their approach of merging emotional insights with technology puts them in a unique position within the industry, enhancing The Shipyard’s reputation and appeal.

The Road Ahead

As both companies move forward under the shared vision of elevating brand experiences, their collaboration is more than just operational synergy; it's an alliance that promises to revolutionize how brands engage with their audiences. “Joining forces with The Shipyard is our biggest victory to date,” shared Lillian Marsh, emphasizing the potential for greater impact in the marketplace.

The Shipyard’s commitment to eliminating operational silos fosters a collaborative environment that is essential for creating compelling, insight-driven campaigns that deliver tangible results. By combining their innovative capabilities with the shared obsession for excellence, both entities aim to push the boundaries of what is possible in digital marketing.

The recent growth initiatives, fueled by an investment from Alaris Equity Partners, play a critical role in supporting this expansion trajectory, making it clear that The Shipyard is not just growing; it is evolving into a powerhouse of creativity and innovation. As they embrace this new chapter, the synergy between The Shipyard and TinyWins is poised to set new benchmarks in the industry, driving not just growth but meaningful connections between brands and consumers.