IIHS Survey Shows Subaru Drivers Feel Safer with DriverFocus® Monitoring System
In a recent survey conducted by the Insurance Institute for Highway Safety (IIHS), a significant majority of Subaru owners expressed their satisfaction with the innovative DriverFocus® Driver Monitoring System, underscoring its effectiveness in promoting safer driving habits. This study, which surveyed nearly 3,500 Subaru owners, revealed that an impressive 90% of respondents utilized DriverFocus® either most or all the time while on the road. Furthermore, 70% of those with the feature conveyed that they would prefer this system in their next vehicle, indicating a strong inclination towards advanced safety technology.
Jeff Walters, the President and COO of Subaru of America, emphasized the company's commitment to safety, stating, "Safety is at the heart of every Subaru, and we take pride in offering technologies that align with this mission. Subaru continues to set benchmarks in the automotive industry by offering models recognized as some of the safest SUVs, EVs, and hybrids available, bolstered by active safety features like DriverFocus® and EyeSight®.”
The DriverFocus® system represents a groundbreaking development in automotive safety technology, aimed at both novice and seasoned drivers. Working in tandem with Subaru's EyeSight® technology, it helps address issues related to distracted and drowsy driving. By using a driver-facing camera along with infrared sensors, DriverFocus® monitors the driver’s eyes to ensure they maintain attention on the road ahead. If the system detects moments of inattention or drowsiness, it is capable of issuing visual and auditory alerts to redirect the driver’s focus back to the road. Additionally, the system may adjust audio settings to improve the clarity of these warnings.
The IIHS highlighted a concerning statistic: driver distraction and drowsiness were contributing factors in nearly 4,000 fatal crashes in 2023 alone, and it is likely that this figure is underreported due to the nature of these incidents. IIHS President David Harkey remarked, "Such a high level of acceptance for a system designed to keep drivers' attention on the road is a bit surprising and very encouraging. Distraction and drowsiness play a significant role in thousands of crash fatalities each year."
Moreover, about 63% of survey participants noted that the DriverFocus® system contributes to their safety during driving, assisting in mitigating distractions that arise from activities like navigating using GPS or adjusting radio and climate controls. Aimee Cox, an IIHS Research Scientist and lead author of the study, stated, "We often engage in various actions behind the wheel almost unconsciously, without realizing their potential dangers. Such seemingly harmless activities can divert our attention from the road and elevate the risk of accidents.”
First introduced in the 2019 model year, DriverFocus® has been implemented in numerous new Subaru models, including popular lines like the Outback, Forester, WRX, Legacy, Crosstrek, Ascent, and Solterra. Since its inception, over 715,000 Subaru vehicles equip this advanced monitoring system, illustrating its growing prevalence in the market.
Beyond its core function as a safety measure, DriverFocus® offers personalized features that cater to distinct drivers. It can recognize different users and adjust settings such as climate control, seat positions, and exterior mirrors, enhancing the overall driving experience.
In conclusion, Subaru of America remains dedicated to evolving its safety technologies, with DriverFocus® exemplifying a meaningful investment in the well-being of both drivers and passengers. The feedback received from Subaru owners indicates a positive trend towards prioritizing safety in driving, and with continuous advancements in technology, the future of safe driving looks promising. For further details on Subaru's commitment to safety and their innovative technologies, one can visit Subaru's media site. Additionally, the IIHS continues to play a crucial role in advocating for driver safety through rigorous research and consumer education.
Jeff Walters, the President and COO of Subaru of America, emphasized the company's commitment to safety, stating, "Safety is at the heart of every Subaru, and we take pride in offering technologies that align with this mission. Subaru continues to set benchmarks in the automotive industry by offering models recognized as some of the safest SUVs, EVs, and hybrids available, bolstered by active safety features like DriverFocus® and EyeSight®.”
The DriverFocus® system represents a groundbreaking development in automotive safety technology, aimed at both novice and seasoned drivers. Working in tandem with Subaru's EyeSight® technology, it helps address issues related to distracted and drowsy driving. By using a driver-facing camera along with infrared sensors, DriverFocus® monitors the driver’s eyes to ensure they maintain attention on the road ahead. If the system detects moments of inattention or drowsiness, it is capable of issuing visual and auditory alerts to redirect the driver’s focus back to the road. Additionally, the system may adjust audio settings to improve the clarity of these warnings.
The IIHS highlighted a concerning statistic: driver distraction and drowsiness were contributing factors in nearly 4,000 fatal crashes in 2023 alone, and it is likely that this figure is underreported due to the nature of these incidents. IIHS President David Harkey remarked, "Such a high level of acceptance for a system designed to keep drivers' attention on the road is a bit surprising and very encouraging. Distraction and drowsiness play a significant role in thousands of crash fatalities each year."
Moreover, about 63% of survey participants noted that the DriverFocus® system contributes to their safety during driving, assisting in mitigating distractions that arise from activities like navigating using GPS or adjusting radio and climate controls. Aimee Cox, an IIHS Research Scientist and lead author of the study, stated, "We often engage in various actions behind the wheel almost unconsciously, without realizing their potential dangers. Such seemingly harmless activities can divert our attention from the road and elevate the risk of accidents.”
First introduced in the 2019 model year, DriverFocus® has been implemented in numerous new Subaru models, including popular lines like the Outback, Forester, WRX, Legacy, Crosstrek, Ascent, and Solterra. Since its inception, over 715,000 Subaru vehicles equip this advanced monitoring system, illustrating its growing prevalence in the market.
Beyond its core function as a safety measure, DriverFocus® offers personalized features that cater to distinct drivers. It can recognize different users and adjust settings such as climate control, seat positions, and exterior mirrors, enhancing the overall driving experience.
In conclusion, Subaru of America remains dedicated to evolving its safety technologies, with DriverFocus® exemplifying a meaningful investment in the well-being of both drivers and passengers. The feedback received from Subaru owners indicates a positive trend towards prioritizing safety in driving, and with continuous advancements in technology, the future of safe driving looks promising. For further details on Subaru's commitment to safety and their innovative technologies, one can visit Subaru's media site. Additionally, the IIHS continues to play a crucial role in advocating for driver safety through rigorous research and consumer education.
Topics Auto & Transportation）
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