#South Korea #Seoul #SEVENTEEN #bibigo #CJ Foods

Bibigo Chooses SEVENTEEN as Global Brand Ambassador

In a groundbreaking announcement on May 19, 2025, bibigo, the leading global brand of Korean food products under CJ Foods, revealed that the popular K-pop group SEVENTEEN has been appointed as its very first global brand ambassador. This partnership signifies a strategic effort by bibigo to captivate the attention of Generation Z consumers across the globe.

Founded in 2010, bibigo aims to promote Korean cuisine internationally, and SEVENTEEN's worldwide influence makes them an ideal ally in this endeavor. The collaboration is part of bibigo's commitment to make Korean food more familiar to international audiences while attracting younger customers.

The Campaign Launch

Under the slogan "Taste What's Beyond," bibigo's campaign will feature a series of engaging activities, including:

• - A promotional video highlighting SEVENTEEN's culinary experiences with various bibigo products, such as gimbap and tteokbokki.
• - The launch of new co-branded products set to hit global markets later this year.
• - Exciting online and offline events scheduled in markets like Japan and the United States, designed to foster direct interaction and engagement with fans and consumers.

Starting May 20, bibigo will release a short campaign video featuring the SEVENTEEN members enjoying bibigo products on its global social media channels, including TikTok and Instagram. An exclusive microsite dedicated to the bibigo | SEVENTEEN collaboration will go live on May 23, allowing fans to delve deeper into this vibrant partnership.

Synergistic Branding

The choice of SEVENTEEN as bibigo’s ambassador aligns harmoniously with the brand's energetic and playful image. Known for their infectious positivity and creativity, SEVENTEEN's presence is expected to increase bibigo's appeal among a younger demographic.

Stephan Czypionka, Global Marketing Director at CJ Foods, expressed enthusiasm for this collaboration, stating, "By partnering with SEVENTEEN, we aim to reach more consumers globally and significantly enhance the recognition of our bibigo brand. This campaign will introduce bibigo and Korean cuisine to a broader audience in a fun and engaging way."

About Bibigo

Bibigo provides a wide range of authentic Korean food products, focusing on convenience for today's busy lifestyles. With the guiding principle of enriching lives through delicious food, bibigo has successfully expanded its reach to over 60 countries, offering a diverse portfolio that includes snacks, appetizers, and meals. The iconic "mandus" dumplings stand out as a signature product loved by consumers around the world.

As a leader in the global food market, CJ Foods, the parent company of bibigo, is dedicated to bringing the flavors of Korean cuisine to dinner tables everywhere. For more insights about bibigo's offerings, you can visit their official website at bibigo.com.

The Future of K-Food

With SEVENTEEN at the helm as their global ambassador, bibigo anticipates a surge in brand recognition and customer engagement in new and existing markets. As K-culture continues to rise in popularity globally, this collaboration is a testament to the power of combining food and entertainment, poised to usher in a new era for bibigo as it seeks to introduce even more individuals to the rich culinary heritage of Korea.

For those interested in the upcoming events and product releases, stay tuned to bibigo's social media channels for regular updates and engaging content throughout the campaign.

In closing, the collaboration not only highlights the power of branding in the competitive landscape of food products but also underscores the growing intersection of cuisine and entertainment within today's global market.