Tillamook Celebrates National Cheddar Day with a Unique Cheese Giveaway

On February 13, 2025, Tillamook County Creamery Association (TCCA) takes a bold step to mark National Cheddar Day by offering its cheese-loving fans an opportunity to win a staggering 1909 pounds of cheese. This gesture is more than just a giveaway; it honors the co-op's foundation dating back to the morning of February 13, 1909, when farmers united to form the Tillamook co-operative at 9:05 AM. The rustic charm of this story resonates deeply with Tillamook's brand identity, marking over a century of dedication to producing high-quality dairy products.

Tillamook’s campaign reflects a commitment to its rich history while engaging with new generations of cheese enthusiasts. The initiative doesn’t stop at just the dairy jackpot; those who participate early—15,000 entrants—will also receive a free cheese coupon worth up to $6.00. All fans need to do is visit Tillamook's giveaway page to enter this exciting contest until February 20, 2025.

The inspiration behind this extravagant event draws from Tillamook's origins. Farmers aboard the Morning Star, a boat established to distribute their cherished dairy products beyond the coastal Oregon region, laid the groundwork for what has become a beloved American brand. Reflecting on this nautical legacy, Kate Boltin, Executive Vice President of Marketing at TCCA, shared, "For over a century, our farmer-owned co-operative has shared the same determination that inspired those aboard the historic Morning Star. Our commitment to quality has never wavered, and now we're inviting everyone to join in on the celebration of cheese that we love so much."

The new creative campaign launched alongside this giveaway underscores the significance of the Morning Star in Tillamook's heritage. Sarah Block, Executive Vice President and Creative Director at Leo Chicago, stated, "Through our new work, we've crafted a tale that connects the brand's past with its present. The Morning Star is more than an origin story; it's central to our mission of delivering incredible dairy products."

This omnichannel approach rejuvenates the historical ties and recipes that have made Tillamook synonymous with exquisite cheese and dairy products. With a range of offerings that include cheddar, ice cream, butter, and more, the brand celebrates a legacy of taste and integrity, empowering consumers to connect with one another over shared dairy delights.

The excitement around National Cheddar Day not only serves to build brand affinity but also creates a community for fans to engage in and share their love for all things Tillamook. As the cooperative embarks on its 116th year, the “boatload of cheese” not only signifies a fun celebration but represents the ongoing commitment to quality that has been at its core since inception.

The Tillamook County Creamery Association stands tall as a certified B Corporation®, demonstrating its pledge to social and environmental responsibility while delivering high-quality products. With production facilities located in Tillamook and Boardman, Oregon, TCCA employs over 1,100 people and proudly welcomes over a million visitors yearly to its creamery, reinforcing its position as a leading tourist attraction along the Oregon Coast.

In conclusion, Tillamook's generous giveaway amplified by the legacy of its founding farmers makes a deliciously engaging way to celebrate National Cheddar Day and the cooperative’s storied past. As participants eagerly eye the chance to win and claim a boatload of cheese, it stands as a testament to the enduring love for quality dairy products that desires to be shared.

For more details on how to enter and participate in the festivities, visit Tillamook's official website. Let the cheese adventure begin!