DXC Technology Welcomes Anthony Pappas as New CMO for Brand Transformation

On October 23, 2025, DXC Technology, a distinguished player in the global tech services sector, confirmed the appointment of Anthony Pappas as its Chief Marketing Officer (CMO). This decision is part of a significant shift in their branding strategy aimed at elevating the company's market presence and driving innovation. Pappas, who previously held the role of Vice President of Business Leadership, has already played a crucial role in reimagining DXC's brand identity, enhancing its visibility and market positioning over the past six months. With over 30 years of experience in global marketing, Anthony brings a wealth of expertise that aligns closely with DXC's strategic goals. As he steps into this pivotal role, Pappas will lead the global marketing team, emphasizing a performance-driven, data-centric approach that closely aligns with sales objectives. Raul Fernandez, DXC Technology's President and CEO, lauded Pappas for his significant contributions that have transformed how DXC is perceived in the marketplace. "Anthony has demonstrated an exceptional ability to forge high-performing teams that effectively link brand storytelling with tangible business outcomes," he stated. The market landscape today demands agility and innovation, particularly in sectors powered by artificial intelligence (AI). Under Pappas's leadership, DXC aims to not only solidify its market position but also foster groundbreaking advancements in AI-driven enterprise solutions. Before joining DXC, Pappas held various strategic roles, advising companies as a fractional CMO and Chief Creative Officer, and was central to major transformations in several organizations. Notably, during his tenure as President and Chief Creative Officer at DMI's Global Brand Marketing and Customer Experience sector, he steered the division into becoming a top revenue-generating outlet. Additionally, he is the founder of the Pappas Group, a full-service creative agency renowned for its work with major brands such as AARP, Hilton, and Volkswagen. His record of success has positioned him uniquely to influence how DXC engages with clients and enhances their operational capabilities. "I am thrilled to assume the role of CMO at such an exciting time for DXC," Pappas remarked. "We are redefining our brand narrative around the transformative power of AI, ensuring we deliver authentic business value to our customers. I am eager to amplify DXC's innovation journey and partner with leading enterprises to help them achieve their goals." DXC Technology, listed on NYSE as DXC, is at the forefront of delivering information technology services globally. Their mission is to serve as a trusted partner for innovative organizations, crafting solutions to propel industries forward. With a focus on simplification, optimization, modernization, and security integration, DXC is prepared to guide its clientele into an AI-enhanced future. For further information about DXC's offerings, visit their website at dxc.com.