#Mammut #Zermatt #Mayumi Yamashita

Launch of Special Collaboration Shoes by Mammut and Switzerland Tourism

On May 20, Mammut Shinjuku held an event to unveil a special collaboration hiking shoe created in partnership with the Switzerland Tourism Board. Founded in 1862 as a rope manufacturer, Mammut has built a legacy over 160 years. The new shoes will be available starting May 21.

The event featured a talk show by Mayumi Yamashita, a model and popular climbing YouTuber with over 90,000 subscribers. During her appearance, she shared insights about the beautiful Matterhorn, a significant attraction in the Swiss Alpine resort of Zermatt, where she attended the launch event for the special collaboration shoes. Yamashita not only spoke about her experiences at the event but also expressed her love for Switzerland and offered advice for future visitors.

The Allure of Switzerland Through Mayumi Yamashita's Eyes

At the launch event held in Zermatt, a renowned destination famous for its picturesque views of the Matterhorn, Yamashita was the only participant from Japan. She enhanced her presentation with images and anecdotes from the event. Notably, she experienced the groundbreaking Matterhorn Alpine Crossing, a cable car that links Switzerland and Italy—a concept that has been in development for nearly a century. Completed in 2018, this ride allows travelers to cross glaciers and borders, providing a unique experience that was previously only accessible via skiing. Yamashita exhilarated the audience by noting, *