#China #Chongqing #Digital Image Index #China Cities #International Communication

International Digital Image Index 2025: A Glimpse into China's Cyber Presence

On December 28, 2025, the School of Journalism and Communication at Renmin University of China, in partnership with Chongqing University, unveiled the International Digital Image Index 2025. This important index evaluates the international online presence of a significant number of Chinese cities, offering insights into their standing in the global digital landscape.

A Comprehensive Assessment Framework

The index relies on multiple data sources, including industry statistics, international media coverage, and social media analytics involving tools such as the Zhihuixingguang Daoding database and CISION One. This comprehensive evaluation creates a robust framework that assesses three primary dimensions:

• - International Communication Power
• - International Influence
• - International Recognition

By utilizing these metrics, the index aims to paint an accurate picture of how Chinese cities are perceived on the global stage.

Leading Cities in Digital Image

Among the cities evaluated, Beijing, Shanghai, Guangzhou, and Shenzhen emerged as the top contenders in terms of their international digital image. These cities, recognized for their vibrant online presence, reflect a concerted effort towards strengthening their communication channels globally. Other notable cities like Fuzhou, Xiamen, and Ningbo also gained high ranks, indicating a growing awareness and engagement in international discussions online.

The index highlighted real-world examples across various dimensions:

• - Communication Power: Beijing, Shanghai, Zhongshan, and Chongqing were recognized for their effective communication strategies.
• - International Influence: Cities such as Fuzhou, Yiwu, Xiamen, Ningbo, Kaifeng, and Yantai were commended for their influence on a global scale.
• - International Recognition: Shenzhen, Guangzhou, Wuhan, and Shanghai were acknowledged for their strong online recognition and resonance.

The Significance of Online Communication

Lu Jiayin, the project leader and a professor at Renmin University of China, emphasized that the international image of a city in the digital space transcends mere numbers. He argued that it increasingly depends on effective communication and audience engagement rather than solely on traditional metrics such as population or economic status. This represents a significant shift in how cities position themselves internationally.

Zhou Yong, the dean of the School of Journalism and Communication, echoed this sentiment, stating that the essence of international communication involves more than just disseminating information. It's about fostering dialogue between different cultures, creating emotional connections, and resonating shared values across borders.

Hu Baoxiang, president of the China Cities News Media Alliance, noted that the index offers a multi-faceted assessment approach. He suggested that urban centers looking to enhance their international communication can reference this methodology for improvements.

The index serves not just as a ranking of cities, but as a foundational tool for understanding how to navigate the complexities of international digital presence.

Promoting Global Dialogue

Established in 1955, the School of Journalism and Communication at Renmin University has evolved into a leading institution for journalism education in China. With over six decades of history, it plays a crucial role in educational reform and innovation, contributing significantly to global journalism and communication exchanges. Recognized as a top-tier institution in national evaluations, it has been part of the